Marketing Strategy

How to Decide Where You Want to Focus Your Marketing

Growing and scaling a restaurant successfully requires more than the ability to cook delicious in-demand dishes. Knowing how to effectively market to your target audience of locals is essential to truly make the most out of owning your very own eatery. Here are some strategies to help you decide where to focus your marketing.

Do You Have a Well-Known Signature Dish?

If your restaurant is known for its signature dish or recipe, consider focusing your next marketing campaign on the type of food you are offering. Using special or signature dishes to your advantage is one way to stand out. This can be especially helpful if you are still in the process of establishing your restaurant or business locally and online.

If you have a well-known or signature dish you would like to highlight, you can do so with professional photography, social media hashtags, and even by promoting the dish at various times or with exclusive promotions for followers and loyal fans. Any unique feature of your restaurant can and should be used to help with promoting the cuisine and menu you represent. Use social media and a variety of digital marketing strategies to maximize your online reach.

Do You Have a Reputation for Being Healthy?

Does your restaurant or eatery have a reputation for being healthy, clean, and health-conscious? Consider the type of ingredients you use to craft each of your dishes along with the materials used to provide your patrons and diners with a clean and healthy eating environment. The fact that you use GHS for cleaning chemicals shouldn’t be a question. When you commit to going beyond traditional cleaning efforts, chemicals, and types of ingredients while cooking, these decisions will not go unnoticed by diners and loyal patrons.

Do You Research Your Top Competitors?

Spend time getting to know your top competition in your local area, especially if you are new to owning and operating a restaurant. Get to know more about local restaurants and potential competitors by dining in various spots near you, researching menus online, and learning more about the online presence of eateries, diners, and restaurants that are most similar to your own online. This can help you determine what you like and don’t like and also what customers respond best to.

Knowing where to focus your marketing as a restaurateur is one of the most important skills to have as the owner of any eatery. You can have amazing food, but a poor marketing strategy can drag you down. Whether your intention is to simply please your customers or you have an interest in expanding your restaurant nationwide or even globally, understanding the ins and outs of effective marketing goes a long way.