Should You Market Differently as a Franchise?

When it comes to marketing, it’s important for business owners to know that their marketing plan will be effective and provide a good return on investment (ROI). But for franchise owners, marketing strategies put in place must keep in mind the unique business position of franchises. Here are a few tips for franchisees to consider when creating an effective marketing plan.

Brand Recognition

One of the biggest advantages of owning a franchise is that the brand should already have a strong reputation with the public. It’s much easier for a restaurant with national commercial campaigns to have brand recognition than a one-off business. That’s why franchise operators need to leverage the power of brand recognition. It’s also crucial for franchise owners to stay consistently on-brand. There is a time and place for creativity and innovation, but your marketing campaign is not the time to get too experimental.

Return on Investment

The key to running an economically-sound marketing campaign is to focus on getting a high return on your investment. For franchisees, it’s vital for business owners to leverage the brand successfully to help get a return on their franchise fees. After all, name recognition is one of the main reasons to choose to operate a restaurant franchise over another type of business.

Food franchises can range in initial investment by quite a lot. Remember how much you’ve already spent on franchise fees, and then support those initial investments with supplemental marketing efforts. Be sure to take advantage of marketing tools that are offered by your franchise company. Doing this should ensure that you always have a strong return on investment with your marketing.

Social Media Marketing

One way that your particular franchise location can stand out is through their social media accounts. Social media gives owners an easy way to connect with the local community. Posting photos of your branch and employees or telling personal stories can help you stay at the top of your customer’s mind. Be sure to “like” and interact with other local businesses or organizations on the social media platform. Follow local schools and organizations. This will help you keep your finger on the pulse of the community. It will also make it easier for you to form community partnerships that can boost your location’s reputation.

You bought your franchise because you believe in the brand. By taking advantage of all your brand has to offer, you can be sure to maximize your marketing ROI. So don’t be afraid to utilize social media as a marketing strategy.

Is your franchise struggling? Contact us for all of your social media marketing needs and start growing your brand today!