Services Pricing

The Growth program is designed for restaurants that need stronger search visibility and customer acquisition. The Performance program adds a more complete managed-marketing system, including an annual strategy, 52-week marketing calendar, campaign management, brand management and website optimization. Enterprise is custom-built for restaurant groups, franchises and multi-location hospitality brands that require centralized brand control, location-level execution and portfolio-wide marketing intelligence.

The Digital Restaurant operates the complete restaurant marketing function across strategy, execution and accountability. A typical agency manages the channels included in its contract, a platform supplies tools that the restaurant must operate, and a freelancer generally handles a defined specialty or project. TDR combines a restaurant-specialized multidisciplinary team with purpose-built website and marketing technology—RichMenu and NGAZE—to coordinate visibility, conversion and growth across the brand.

PPC advertising management is included in the Growth and Performance programs. Advertising spend is separate from TDR’s management fee and is paid directly to platforms such as Google or Meta. Recommended channels and media budgets are determined from the restaurant’s goals, market, competition and existing demand. Advertising requirements for Enterprise clients are defined within the custom scope.

Enterprise and multi-location pricing is customized according to the number of brands and locations, the required services, market complexity and the amount of centralized and location-level execution needed. TDR reviews the restaurant group’s current marketing structure before recommending the scope. This prevents brands from paying for identical services at every location when some work can be managed centrally.

Advertising spend is separate from TDR’s monthly management fee. Ongoing website maintenance, optimization and minor improvements are included where specified, but complete website redesigns and custom development are quoted separately. TDR applies and manages an existing brand; new branding or a complete rebrand requires a separate scope. Any additional cost is defined before the related work begins.

TDR begins with a kickoff meeting and a detailed review of the restaurant’s current marketing, market position and growth priorities. The team develops both a 90-day action plan and a 12-month growth roadmap, establishes the 52-week marketing calendar, configures the required accounts and NGAZE, and organizes the work into defined projects. The account manager then provides monthly reporting and leads a recurring strategy call to review results, priorities and upcoming campaigns.

Initial improvements and performance signals can often be identified within the first 60 to 90 days, but timing depends on the restaurant’s starting position, market competition and selected channels. Advertising can generate data sooner, while organic SEO, local visibility, AI search visibility and reputation growth generally compound over a longer period. TDR reviews performance monthly and adjusts priorities as new information becomes available. Specific rankings, revenue or lead volumes cannot be guaranteed.

TDR’s ongoing marketing programs require a minimum six-month commitment. This provides enough time to complete onboarding, implement the roadmap, collect meaningful performance data and improve the work based on actual results. Restaurant marketing includes both immediate execution and longer-term initiatives such as organic SEO, local visibility, reputation and brand development, which cannot be evaluated responsibly through a short trial.

Yes. Restaurants that are not ready for an ongoing program can purchase the Growth Marketing Roadmap for $995. TDR assesses the website and conversion path, search visibility, competitive landscape and current marketing gaps, then delivers a prioritized 90-day action plan in PDF format within one to two weeks. The $995 fee is credited if the restaurant subsequently moves forward with a Growth Program.

Start by booking a strategy call. TDR will review your restaurant, locations, current marketing structure and growth priorities before recommending the appropriate program or the standalone Growth Marketing Roadmap. You do not need to select a package before the conversation.