Effective Pizza Marketing Ideas for Independent Pizzeria and Small Chains Business Owners In spite of a pandemic affected economy past year, sales for independent pizzerias actually went up by 0.58%, per PMQ’s 2021 Pizza Power Report. With dine-in shut down across the country, consumers sought out pizza carryout and home […]
When it comes to advertising for your restaurant, you can do it effectively through (a) Paid advertising, and/or (b) Organic advertising. Paid advertising or Pay-per-click (PPC) advertising as its name suggests involves spending running an ads campaign. The restaurant who is the advertiser pays each time a user clicks on […]
How to market a restaurant – Effective Restaurant Marketing Ideas for Independent and Small Chain Operators As an independent or small chain restaurant owner you should know how to leverage the various online platforms to make your restaurant stand out among the competition and drive online sales. It is crucial […]
What age is considered Gen Z? Gen Z are those born between 1995 and 2015, who are currently from 5 yrs to 25 years old as of 2022. They are expected to make up 40 percent of consumers within the next decade. What does Gen Z mean for brands? Quite […]
The restaurant website is critical in a pandemic affected world – one of the most important tool for branding, growing the business and engaging customers effectively. It is a critical part of the restaurant’s digital marketing plan. Does a restaurant need a website? Yes, absolutely. Almost half of the […]
A good restaurant PR strategy is an essential part of a restaurant’s marketing plan for building its credibility and maintaining a good reputation. It allows the business owners and management to communicate essential information about the brand and thereby influence consumer behavior. With the rise in popularity of social media, […]
2021 was a rough year for everyone, but for the restaurant business, the pandemic was particularly devastating. If there’s anything that the year 2021 has taught operators is that marketing their business online is an absolute must! One of the tools that we highly recommend for restaurant operators is Instagram. […]
Key Elements of Your Comprehensive Email Marketing Strategies Past year showed us during the pandemic, how effective email could be. All marketing efforts should be evaluated by the Return On Investment (ROI). This should include your investment of time and money and what you get for it. But there are […]
Launch Marketing Campaign – What every new restaurant needs! The pandemic has created unique situation with business reopening after the lockdown disruption and entreprenuers capitalizing on the opportunity of buying and opening new restaurant locations. When it comes to how to market a new restaurant or reopening location, many operators […]
When the COVID pandemic struck the world, this forever changed the way industries move about society. The restaurant industry was amongst the top 5 most impacted industries affected by COVID-19 virus. The word “pivot” became a common word society used especially for businesses during this pandemic. By May 2020, the […]