You know you want to frequently post those amazing images of food and the restaurant to various social networks to stay on top of your customer’s minds and engage with them. But you have a restaurant to operate and have very limited time to manage posting photos to multiple social networks. What you need is a […]
Key Elements of Your Comprehensive Marketing Plan All marketing efforts should be evaluated by the Return On Investment (ROI), including your investment of time and money and what you get for it, but also other intangibles, such as how easy it is to implement and manage and the ‘speed to marketplace.’ Email marketing, also known […]
Understanding the restaurant marketing mix and having a model optimized for your restaurant is critical to an effective marketing system and the key to success when it comes to restaurant profits and staying competitive. The marketplace is fiercely competitive for restaurants and pizzerias with local competition and big-chain presence. It is imperative that the marketing […]
About: Salerno’s Pizza – Bolingbrook, Chicago, Oak Park, Lyons Italian restaurant and pizzeria operating multiple locations in the chicagoland area for the last 50 years. Challenge: Salerno’s website and online ordering were not driving customers to the business. The business was not effectively engaging and attracting customers online in spite of it’s established brand reputation. […]
Effective Pizza Marketing Ideas for Independent Pizzeria Owners and Small Chains A whopping 93% of Americans eat pizza every month. To satisfy America’s pizza craving, 73,000 pizzerias across the country baked over 38 billion dollars worth of pizza last year. Are you getting your share? It is safe to say, pizza pretty much sells itself. […]
Today, more people use their mobile devices to order from restaurants than any other local business. This means to stay competitive, restaurants must have a strong mobile presence that not only reaches out to potential new customers, but helps engage and drive repeat business with loyal customers that are on the go. How many times have customers called a […]
Updated: March 31, 2016 Now that March is coming to a close, we say goodbye to many things; the end of the snowy days, St. Patrick’s Day and all of its festivities, the first day of Spring and, of course, Q1. This year’s Q1 brought more of the same in the way of business. Sure, […]
When microsites are all the rage and being touted as the being creative, providing quality information and driving higher engagement with the target audience, how is it possible it can be a nuisance, especially a big one for restaurants. What are microsites? A microsite or sometimes referred to as minisite is a separate website with one or few pages […]
Content marketing is one of the most effective methods available for restaurants to connect, engage and build trust with their customers. Consumers are bombarded with irrelevant amount of messages today in all channels, be it direct mail, email or social media. It is important to differentiate your restaurant to make the business stand out. Content marketing is how […]
Can social media get a positive return on investment (ROI) for the restaurant? YES, social media can produce a healthy ROI. BUT, not always. As any form of marketing, it depends on many factors. The most important factor is the target audience we are trying to reach, engage with and ultimately turn them to dining customers. In this […]
