Branding is an important part of running a successful restaurant. It helps customers identify your restaurant by its logo, name, and other visual elements. It makes your restaurant “memorable” in the customer’s mind. In the post-pandemic customer experience, a strong brand can make the difference between a mediocre and a […]
SEO will be a crucial part of your restaurant’s website in 2023 now that the pandemic is well behind us but with new customer habits and behaviours. Yet we see so many restaurant owners who haven’t invested the time or expertise into getting their website SEO sorted. And this can […]
Creating a fantastic restaurant menu design can help you improve client satisfaction and boost revenue. The restaurant industry has changed dramatically in recent years. The rise of fast-food chains and other casual dining options has made it difficult for restaurants to stand out among the crowd. But that doesn’t mean […]
Effective Pizza Marketing Ideas for Independent Pizzeria and Small Chains Business Operators With the pandemic well behind us, the pizza industry is well positioned, per PMQ’s 2022 Pizza Power Report. Americans want comfort and convenience, and that’s what pizzeria operators promise to deliver. The challenge for independent operators It is […]
When it comes to advertising for your restaurant, you have 2 options: (a) Paid advertising, and/or (b) Organic advertising. Paid advertising or Pay-per-click (PPC) advertising as its name suggests involves spending running an ads campaign. The restaurant who is the advertiser pays each time a user clicks on their online […]
How To Market A Restaurant – Effective Restaurant Marketing Ideas For Independent And Small Chain Operators As an independent or small chain restaurant owner you should know how to leverage the various online platforms to make your restaurant stand out among the competition and drive online sales. To get your […]
A good restaurant PR strategy is an essential part of a restaurant’s marketing plan for building its credibility and maintaining a good reputation. It allows the business owners and management to communicate essential information about the brand and thereby influence consumer behavior. With the rise in popularity of social media, […]
Have you ever wondered how that competing restaurant always has the latest gadgets or the best ideas? We don’t have to tell you they’re no secret genius. But they are doing something you are not. They’re attending restaurant trade shows. Many restaurant owners write-off trade shows as a waste of […]
Online ordering is no longer a nice-to-have option for restaurants, but rather a must for any business that hopes to thrive and operate in the post-pandemic era. As a result of the huge demand for online ordering systems, restaurants have been inundated with a multitude of options; the real question […]
Ghost kitchens are here to stay. With the covid pandemic, ghost/cloud/virtual kitchens as they’re known, are the hottest restaurant concept as we enter a post-pandemic world. In this article, we address the concept of ghost vs cloud vs virtual kitchens, why they’ve become so popular, and most importantly how to […]