You may go through a busy stretch in the restaurant business, but here’s a question: do you have the marketing habits in place to sustain it? Every night brings about its own set of challenges in the restaurant business. Maybe you had a waiter or a dishwasher call in. Maybe there are some notoriously high-maintenance […]
Your restaurant has a distinct personality and food photography can help showcase it in a meaningful way. In an environment with a high level of competition, it’s as important as ever to catch the eye of your potential customer. Professional food photography can help whet the appetite of your customer. The right mouth-watering photo on […]
Restaurant Marketing Ideas and Opportunities for the Month of September September offers restaurant owners and operators several restaurant marketing opportunities to help build traffic and increase sales. There are a lot of culinary favorites receiving attention throughout the month. September is: National Better Breakfast Month National Chicken Month National Rice Month The goal for National […]
Google recently added the ability to add a “Reservations” and “Order Ahead” URL to My Business listing. Restaurants are also now allowed to add both a reservation and an order ahead URL to their listings. Here is what is looks like on Google Search on computer browser: Here is the mobile view on Google Maps. […]
Are you trying to market your restaurant online, but do not have a big marketing budget? Do you believe in the old adage – it takes money to make money and feel like you are out of luck without a big budget compared to some of your big chain competitors? Don’t worry! The rules of […]
You know you want to frequently post those amazing images of food and the restaurant to various social networks to stay on top of your customer’s minds and engage with them. But you have a restaurant to operate and have very limited time to manage posting photos to multiple social networks. What you need is a […]
Key Elements of Your Comprehensive Marketing Plan All marketing efforts should be evaluated by the Return On Investment (ROI), including your investment of time and money and what you get for it, but also other intangibles, such as how easy it is to implement and manage and the ‘speed to marketplace.’ Email marketing, also known […]
Understanding the restaurant marketing mix and having a model optimized for your restaurant is critical to an effective marketing system and the key to success when it comes to restaurant profits and staying competitive. The marketplace is fiercely competitive for restaurants and pizzerias with local competition and big-chain presence. It is imperative that the marketing […]
About: Salerno’s Pizza – Bolingbrook, Chicago, Oak Park, Lyons Italian restaurant and pizzeria operating multiple locations in the chicagoland area for the last 50 years. Challenge: Salerno’s website and online ordering were not driving customers to the business. The business was not effectively engaging and attracting customers online in spite of it’s established brand reputation. […]
Effective Pizza Marketing Ideas for Independent Pizzeria Owners and Small Chains A whopping 93% of Americans eat pizza every month. To satisfy America’s pizza craving, 73,000 pizzerias across the country baked over 38 billion dollars worth of pizza last year. Are you getting your share? It is safe to say, pizza pretty much sells itself. […]