A good restaurant PR strategy is an essential part of a restaurant’s marketing plan for building its credibility and maintaining a good reputation. It allows the business owners and management to communicate essential information about the brand and thereby influence consumer behavior. With the rise in popularity of social media, there are several PR strategies […]
The design of your restaurant’s website plays a vital role in the customer’s overall dining experience. For many customers, your website will be their first introduction to your brand and your food. As such, it’s important to make it count. That’s why restaurant website design is so important. It’s also why we’ll be covering exactly […]
Do you have a restaurant marketing plan? Or are you just adding social media posts and buying newspaper ads at random? If you don’t have a plan in place that you follow religiously, you’re going to have a hard time making marketing work. A restaurant marketing plan doesn’t have to be tedious, dull or even […]
A new year means new opportunities for restaurant owners to drive customers to their business. While dry January or Veganuary may have been keeping customers away, now is the time to hit them with awesome, targeted and cost-effective adverts. But where are you getting your restaurant advertising ideas for 2018 from? What’s going to work […]
Here at The Digital Restaurant, we think that restaurant email marketing is one of the most poorly used marketing tools by restaurateurs. Period. Email marketing is incredibly cost-effective, very personal and doesn’t rely on someone else’s platform. It is a way of communicating directly with your customers and provides you with a fantastic opportunity to […]
https://thedigitalrestaurant.com/wp-content/uploads/2018/03/Tony-Beef-overstock-testimonial-1.ogg Rosatis of Lakemoor28948 IL-120, Lakemoor, IL 60051 The Problem: The problem on February 27th, 2018 for Rosatis of Lakemoor was an overstock of beef that would have gone bad. The Solution: Run a special for $5 Beef Sandwich Just for Today! Result: All beef sold by the end of the day. […]
Facebook is the most popular social networking site on the planet. It’s not only a fantastic platform for the public, it’s also a great tool for businesses too. Fortunately, the social media giant has started to offer business owners and its users another a great service — Facebook Wi-Fi. Facebook Wi-Fi is a quick and […]
Experts are predicting flat growth in the restaurant industry. In 2018, restaurants need to find new and cost-effective ways of getting more people through the door. That means restaurant marketing in 2018 will be about finding ways to get the most amount of people in for the least amount of money. It’s unlikely that there […]
The New Year is a great time to start planning, and these January restaurant marketing ideas may be just what you need. January can be a slow month for restaurants, but with a little marketing and promotion work, you can buck the trend. Every month has a variety of national food days, and with a […]
Let’s face it, pizza is one of the few types of food that doesn’t really need much advertising to get people’s attention. However, the irresistible nature of pizza is both a blessing and a curse. While consumers are everywhere, the competition among pizza houses is cut throat. You can’t just open a store and expect […]