A proper website is the lifeblood of any restaurant. If people can’t order from you online, many just won’t order at all. Not only is it easier for the customer, being able to digitally track your delivery orders and the factors associated with them also takes a lot of weight […]
What age is considered Gen Z? Gen Z are those born between 1995 and 2015, who are currently from 4 yrs to 24 years old as of 2019. They are expected to make up 40 percent of consumers within the next decade. What does Gen Z mean for brands? Quite […]
Online review websites are one of the best lead generation tools for restaurants. But only if your restaurant has plenty of great reviews. Get listed as one of the highest-rated restaurants in your area and you can expect a flood of visitors. Suffer from a string of poor reviews and […]
Reviews are the lifeblood of any restaurant, sometimes even more so than the customers themselves. Whether it’s about getting noticed at the start or convincing people to keep your business growing, a good or bad review can change the entire trajectory of your life at times. That’s why knowing what […]
Effective Pizza Marketing Ideas for Independent Pizzeria Owners and Small Chains A whopping 93% of Americans eat pizza every month. To satisfy America’s pizza craving, 75,243 pizzerias across the country baked 45.1 billion dollars worth of pizza last year, per PMQ’s 2018 Pizza Power Report. Are you getting your share? […]
Key Elements of Your Comprehensive 2019 Restaurant Marketing Plan All marketing efforts should be evaluated by the Return On Investment (ROI). This should include your investment of time and money and what you get for it. But there are other intangibles, such as how easy it is to implement and […]
The restaurant website is one of the most important tool for branding, growing the business and engaging customers effectively. It is a critical part of the restaurant’s digital marketing plan. Does a restaurant need a website? Yes, absolutely. Almost half of the restaurants out there do not have a website or their website […]
Search engine optimization has gone from a service that was a website development add-on to the foundation of an online marketing plan. SEO is how your site and other digital assets get found online when a user inputs related keywords into a search engine. Local SEO is a more targeted […]
One of the hardest things for any company to do is to build up their brand. The benefits of making yourself stand out from the crowd as a unique brand are almost endless. A brand name allows you a certain amount of clout, and it can lead to huge growth. […]
Here at The Digital Restaurant, we think that restaurant email marketing is one of the most important yet misunderstood marketing tools that restaurateurs have at their disposal. Period. Email marketing is incredibly cost-effective, very personal and doesn’t rely on someone else’s platform. It is a way of communicating directly with […]