Search engine optimization has gone from a service that was a website development add-on to the foundation of an online marketing plan. SEO is how your site and other digital assets get found online when a user inputs related keywords into a search engine. Local SEO is a more targeted […]
One of the hardest things for any company to do is to build up their brand. The benefits of making yourself stand out from the crowd as a unique brand are almost endless. A brand name allows you a certain amount of clout, and it can lead to huge growth. […]
Here at The Digital Restaurant, we think that restaurant email marketing is one of the most important yet misunderstood marketing tools that restaurateurs have at their disposal. Period. Email marketing is incredibly cost-effective, very personal and doesn’t rely on someone else’s platform. It is a way of communicating directly with […]
When third-party food delivery apps such as Grubhub, Ubereats, Doordash, Delivery.com, Postmates, Eat24, etc. came along, they looked like a gift to the restaurant industry. For just a small transaction fee, restaurants would be able to acquire and fulfill online orders from customers across the city – an additional source […]
Local SEO is an important part of any restaurant’s digital marketing strategy. But it is even more important for restaurant chains or local restaurants with more than one location. Proximity is one of the most important ranking factors in local search according to Moz’s 2018 Local Search Ranking Factors report. […]
Updated: March 28, 2019 Now that March is coming to a close, we say goodbye to many things; the end of the snowy days, St. Patrick’s Day and all of its festivities, the first day of Spring and, of course, Q1. This year’s Q1 brought more of the same in […]
When you own a restaurant, one of the most important steps to take to get people in the door is to market the establishment. An advanced and affordable way to advertise is to take advantage of social media when increasing your reach. If you want to use it correctly, there […]
Effective Pizza Marketing Ideas for Independent Pizzeria Owners and Small Chains A whopping 93% of Americans eat pizza every month. To satisfy America’s pizza craving, 75,243 pizzerias across the country baked 45.1 billion dollars worth of pizza last year, per PMQ’s 2018 Pizza Power Report. Are you getting your share? […]
Experts are predicting flat growth in the restaurant industry. In 2018, restaurants need to find new and cost-effective ways of getting more people through the door. That means restaurant marketing in 2018 will be about finding ways to get the most amount of people in for the least amount of […]
January is a traditionally slow month for restaurants. We see a lot of restaurant owners and managers scrabbling around for January Restaurant Marketing Ideas to squeeze every bit of profit from the first month of the year. If you’re looking for marketing ideas for January that are proven to get […]