Contactless menu is one major way restaurants can pivot during the COVID pandemic to adopt the idea of contactless dining to provide a safe option for guests. It makes dining safer and efficient, while still maintaining the overall restaurant experience. In this article, we will explain what a contactless menu […]
Multimedia messaging service (or MMS for short) is the sister of short messaging service (SMS). Many companies are familiar with SMS, however MMS is reaching new heights and changing the mobile marketing game. In this article we will give a breakdown of the differences between the two, and share how […]
It is important for your restaurant to understand the strengths and weakness of your business. A smart restaurant operator should be aware of the opportunities and threats facing the business. The SWOT analysis provide this insights for your restaurant. To create a SWOT analysis for your restaurant, include your staff, […]
It can be difficult trying to get people to branch out and try a new product. As much as we say we love adventure, human beings crave consistency. However, here are a couple of ways that you can encourage your customers to try something new. Emphasize the Benefits First of […]
Due to COVID-19, there is no denying that restaurants are struggling to stay afloat. As social distancing measures have increased, the use of online ordering and 3rd party apps like GrubHub and DoorDash has increased too. To keep up with your competitors, it is more important than ever for restaurants […]
The restaurant website is one of the most important tool for branding, growing the business and engaging customers effectively. It is a critical part of the restaurant’s digital marketing plan. Does a restaurant need a website? Yes, absolutely. Almost half of the restaurants out there do not have a website or their website […]
Key Elements of Your Comprehensive 2020 Email Marketing Strategies All marketing efforts should be evaluated by the Return On Investment (ROI). This should include your investment of time and money and what you get for it. But there are other intangibles, such as how easy it is to implement and […]
When it comes to marketing, it’s important for business owners to know that their marketing plan will be effective and provide a good return on investment (ROI). But for franchise owners, marketing strategies put in place must keep in mind the unique business position of franchises. Here are a few […]
A good restaurant PR strategy is an essential part of a restaurant’s marketing plan for building its credibility and maintaining a good reputation. It allows the business owners and management to communicate essential information about the brand and thereby influence consumer behavior. With the rise in popularity of social media, […]
Growing and scaling a restaurant successfully requires more than the ability to cook delicious in-demand dishes. Knowing how to effectively market to your target audience of locals is essential to truly make the most out of owning your very own eatery. Here are some strategies to help you decide where […]