CASE STUDY

Street Guys Hospitality – Restaurant Growth & Digital Marketing Case Study

Hospitality Group: Street Guys Hospitality

Brands Supported: Ambar, TTT (Taco, Tequila & Tacos), Buena Vida, Baba Bar

Markets Served: Washington, DC & Northern Virginia

Engagement Start: February 2021

Role: Full-stack digital marketing partner (SEO, website, advertising, advisory)

Collaboration Model: Worked alongside an internal marketing team with a dedicated account manager

View Performance Highlights

Explore Our Approach →

The Challenge

Street Guys Hospitality operates a portfolio of distinct restaurant brands across multiple locations—each with its own audience, positioning, and operational needs.

At the start of the engagement, the group faced several structural digital challenges:

Inconsistent local SEO performance across locations and brands
Weak non-branded search visibility, limiting discovery beyond brand-aware guests
Fragmented websites and legacy CMS platforms, making updates and scalability difficult
Over-reliance on third-party platforms for demand and orders
Brand inconsistency across digital touchpoints
Limited centralized reporting, making it hard to evaluate performance holistically
Operational friction when launching new locations

Street Guys already had an internal marketing team in place. What they needed was a specialized restaurant growth partner who could collaborate closely, execute where needed, and help standardize and scale digital performance across brands.

Our Role & Collaboration Model

The Digital Restaurant partnered with Street Guys Hospitality as an embedded digital growth partner, working alongside their internal marketing team.

Our engagement combined:

Hands-on execution
Strategic advisory
Dedicated account management
Monthly performance and planning meetings

Rather than applying a one-size-fits-all approach, we adapted execution by brand—providing deeper technical support where needed and advisory guidance where internal teams were already strong.

SEO leadership and local visibility strategy were applied across all brands and locations.

What We Did

When performance, visibility, and scale become the priority

SEO & Local Visibility (Across All Brands)

Led SEO strategy and execution across all supported brands and locations
Improved non-branded local search coverage to capture high-intent discovery traffic
Optimized Google Business Profiles and local presence consistency
Used Search Console insights to guide ongoing on-page and structural improvements
Strengthened branded search visibility across markets

Website & Digital Infrastructure

Rebuilt the Ambar website on WordPress (August 2022), migrating from a legacy CMS
Improved site structure, performance, and scalability for a multi-location brand
Established a more flexible foundation to support ongoing SEO and growth initiatives

New Location Support

Supported the digital foundation and launch of Ambar’s Shaw location
Ensured SEO, website readiness, and local visibility were in place prior to opening

Brand-Specific Execution

Buena Vida: SEO-led visibility and local performance optimization
TTT (Taco, Tequila & Tacos): Social media execution alongside group-level SEO strategy (3 locations)
Baba Bar: Strategic advisory and guidance aligned with brand positioning

Growth Operations & Reporting

Dedicated account manager overseeing execution and coordination
Monthly reporting, reviews, and strategy alignment
Ongoing consultation across SEO, advertising, and digital marketing decisions

Performance Highlights

When performance, visibility, and scale become the priority

Without relying on vanity metrics, the engagement delivered measurable, defensible outcomes:

Stronger branded search presence, improving long-term discoverability and control
Meaningful increase in Google Search Console impressions across brands and locations
Ranking improvements for both branded and non-branded restaurant searches
Growth in direct website traffic, strengthening owned demand channels
Reduced dependency on third-party platforms over time

What Changed

When performance, visibility, and scale become the priority

By the end of the engagement, Street Guys Hospitality had:

A more consistent and scalable digital foundation across brands
Improved visibility for guests searching without prior brand awareness
Greater confidence launching and supporting new locations digitally
Clearer insight into performance through centralized reporting and review cycles

Why This Worked

Restaurant-specific expertise: Every strategy was built for real restaurant search behavior and operational realities
Collaboration over replacement: We strengthened an existing internal team rather than disrupting it
Brand-by-brand execution: Each concept received the level of support it actually needed
Systems thinking: SEO, websites, and advertising were treated as connected growth levers—not isolated tactics

Services Applied

When performance, visibility, and scale become the priority

“If you own restaurants and want to increase your digital presence, net sales, and revenue, The Digital Restaurant is a great marketing partner to grow your business.”