— CASE STUDY · STREET GUYS HOSPITALITY
Street Guys Hospitality: Website and marketing growth across four brands and ten locations.
How The Digital Restaurant worked alongside an internal marketing team to strengthen local search, rebuild restaurant websites, and create a repeatable digital foundation across the portfolio.
Washington, DC + Northern Virginia · 2021–2024 · Website and marketing support
+38%
Ambar organic search traffic growth over 90 days
Versus the previous 90-day period
98+
Mobile and desktop performance scores at launch
Across the three rebuilt websites
— PROJECT OVERVIEW
| BRAND | Ambar, TTT, Buena Vida, Baba Bar |
| FOOTPRINT | 10 restaurant locations |
| MARKETS | Washington, DC and Northern Virginia |
SERVICES
Websites, SEO, marketing strategy, advertising support, and advisory
— THE CHALLENGE
Distinct brands. Shared growth constraints.
Street Guys Hospitality operates concepts with different audiences, positioning, and operational needs. With an internal marketing team in place, the group needed a specialist partner to add execution, technical depth, and a consistent growth system.
Inconsistent local search performance across brands and locations
Weak non-branded discovery beyond brand-aware guests
Fragmented websites and legacy CMS limitations
Operational friction when launching new locations
Brand inconsistency across digital touchpoints
Limited centralized reporting and planning
— HOW WE WORKED
How The Digital Restaurant Supported Street Guys Hospitality
The Digital Restaurant adapted the depth of execution by brand while leading SEO and local visibility across the portfolio.
01
Hands-on execution
Website development, technical improvements, search optimization, and campaign support where the internal team needed added capacity.
02
Restaurant-specific strategy
Search and website decisions built around restaurant discovery, location intent, and the operational realities of multiple concepts.
03
Dedicated account leadership
A consistent point of contact, monthly reporting, performance reviews, and planning meetings.
04
Launch-ready infrastructure
Website and local search preparation to support new locations, including Ambar Shaw.
— BRAND-SPECIFIC EXECUTION
Ambar
Rebuilt the restaurant brand website on WordPress in August 2022, replacing the legacy CMS. Supported the Shaw location grand opening and coordinated ongoing SEO with the internal marketing team.
Website development
Local SEO
Grand opening support
Organic search growth
+38%
over 90 days
— BRAND-SPECIFIC EXECUTION
TTT
Completed a full website rebuild and supported social media execution alongside group-level SEO strategy for three locations.
Website development
Social media
Local SEO
Locations supported
3
website, social media, and SEO
— BRAND-SPECIFIC EXECUTION
Buena Vida
Completed a full website rebuild, supported SEO and local visibility, and created promotional work including the rooftop opening campaign.
Website development
Local visibility
Promotional creative
Website development
Rebuilt
with SEO and promotional support
— BRAND-SPECIFIC EXECUTION
Baba Bar
Provided strategic advisory and guidance aligned with the brand’s positioning. The engagement did not include a website rebuild.
Strategic advisory
Brand guidance
Brand support
Advisory
strategy and brand guidance
— PERFORMANCE HIGHLIGHTS
Proof Before Promises: Restaurant SEO and Website Performance Results
The published results connect website performance, organic discovery and operational readiness—the three layers required for scalable restaurant growth.
ORGANIC DISCOVERY
+38%
Ambar organic search traffic growth over a 90-day period.
Compared with the previous 90 days.
Website Performance
98+
Mobile and desktop performance scores achieved at launch.
Monthly maintenance during the service contract.
Launch Readiness
Shaw
Website and local search foundation prepared for Ambar’s grand opening.
Evidence note: Results reflect the metrics currently published by The Digital Restaurant. Performance scores were measured at launch with monthly maintenance during the service contract.
— Work In Market
Distinct creative for distinct restaurant concepts.
Selected promotional work supporting the brands’ individual identities and occasions.
Buena Vida · Rooftop opening
TTT · Margarita Monday
TTT · Promotional creative
— THE OUTCOME
What did The Digital Restaurant achieve for Street Guys Hospitality?
From 2021 to 2024, The Digital Restaurant supported Street Guys Hospitality across four brands and ten locations with website development, SEO, location-launch readiness, marketing strategy, and advisory. The partnership gave the internal team a more consistent way to coordinate digital work and plan for growth. Published results include a 38% increase in Ambar organic search traffic versus the previous 90-day period and 98+ mobile and desktop performance scores across three rebuilt restaurant websites at launch.
“If you own restaurants and want to increase your digital presence, net sales, and revenue, The Digital Restaurant is a great marketing partner to grow your business.”
Steven Schiffman
Marketing Director, Street Guys Hospitality
— SERVICES APPLIED
Specialist support alongside an internal marketing team.
— For restaurant groups ready to scale
Build a growth system your internal team can actually use.
Start with a clear view of the gaps across your websites, search visibility, and demand channels.
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