CASE STUDY

Palermo’s Pizza — Restaurant Website, SEO & Digital Growth Case Study

Digital Growth & Transformation Partner since 2016

Palermo’s Pizza partnered with The Digital Restaurant as a long-term digital growth partner to modernize its online presence, strengthen local search visibility, and support critical business milestones—including a major location relocation—without losing momentum.

Over nearly a decade, our role evolved from execution to strategic partnership, helping Palermo’s build a fast, scalable digital foundation designed for long-term growth.

View Performance Highlights

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The Challenge

As a well-established, high-volume pizza brand, Palermo’s faced challenges common to legacy restaurants operating in a rapidly changing digital landscape:

An outdated website that limited performance, speed, and SEO potential
Inconsistent local search visibility across locations
Over-reliance on third-party platforms for discovery and orders
Difficulty maintaining visibility during a physical location move
The need for a modern digital foundation built to support long-term growth—not short-term fixes

For a business with strong brand equity, the risk wasn’t just stagnation—it was losing visibility during periods of transition.

Our Role & Collaboration Model

The Digital Restaurant served as Palermo’s long-term digital growth and transformation partner, working closely with ownership over multiple years.

Our engagement combined:

Strategic guidance and advisory
Hands-on execution across website, SEO, and advertising
Ongoing optimization as the business evolved
Digital support during a major location relocation

Rather than isolated campaigns, our focus was building systems that would protect and compound visibility over time.

What We Did

When performance, visibility, and scale become the priority

Website & Growth Infrastructure

Designed and built a custom WordPress website engineered for speed, UX, and SEO
Achieved near-perfect Google PageSpeed scores and full Core Web Vitals pass
Optimized site structure for local search, direct orders, and mobile users

SEO & Local Visibility (All Locations)

Implemented technical, on-page, and local SEO across all Palermo’s locations
Strengthened non-branded search visibility for high-intent local queries
Maintained rankings and visibility during a location relocation, minimizing disruption

Location Move Support

Supported Palermo’s through a major physical move by aligning website updates, local SEO, and search signals
Ensured continuity in rankings, traffic, and discovery during the transition

Advertising & Growth Support

Managed paid search campaigns to capture demand during key growth periods
Advised on digital strategy and channel prioritization
Provided ongoing optimization as part of a long-term partnership

Performance Highlights

When performance, visibility, and scale become the priority

While specific metrics evolved over time, outcomes included:

Increased reliance on owned digital channels over third-party platforms
100-score website performance and Core Web Vitals compliance
Strong local rankings for high-intent pizza and Italian restaurant searches
Improved organic visibility across all supported locations
Stable discovery and traffic during and after a location move

What Changed

When performance, visibility, and scale become the priority

As a result of this long-term partnership, Palermo’s Pizza achieved:

A digital system capable of supporting the business long-term
A modern, high-performance website built for growth
A scalable local SEO foundation across locations
Stronger branded and non-branded search presence
Reduced risk during operational changes and expansion

Why This Worked

Foundation-first strategy before short-term tactics
Long-term partnership instead of one-off campaigns
Deep understanding of restaurant operations and local search behavior
Technical execution aligned with real business milestones
Consistent optimization over time—not reactive fixes

Services Applied

When performance, visibility, and scale become the priority

“The Digital Restaurant has been a long-term partner in helping us modernize our digital presence. From website performance to SEO and ongoing support during major changes, their team has played an important role in supporting our growth.”