Author: Ed Currington
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Restaurant Email Marketing Strategies That Works Great
The Key Elements of Your Comprehensive Email Marketing Strategies The past few years showed us during the pandemic, how effective email could be. All marketing efforts should be evaluated by the Return On Investment (ROI). This should include your investment of time and money and what you get for it. But there are other intangibles,…
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Business Capability Assessment for Restaurants
What is a Business Capability Assessment? And more importantly, when and why do I need one for my restaurant? A Business Capability defines the business’s capacity to successfully perform a unique business activity such as taking orders via the web, home delivery, loyalty program, etc for a restaurant. Capabilities are the building blocks of the business that represent…
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Restaurant Trade Shows: Our List Of Must-Attend Events
Have you ever wondered how that competing restaurant always has the latest gadgets or the best ideas? We don’t have to tell you they’re no secret genius. But they are doing something you are not. They’re attending restaurant trade shows. Many restaurant owners write-off trade shows as a waste of time. They believe their restaurants…

