The pandemic has created unique situation with business reopening after the lockdown disruption and entreprenuers capitalizing on the opportunity of buying and opening new restaurant locations. When it comes to how to market a new restaurant or reopening location, many operators make the common mistake of deferring marketing to after […]
A good restaurant PR strategy is an essential part of a restaurant’s marketing plan for building its credibility and maintaining a good reputation. It allows the business owners and management to communicate essential information about the brand and thereby influence consumer behavior. With the rise in popularity of social media, […]
When it comes to advertising for your restaurant, you can do it effectively through (a) Paid advertising, and/or (b) Organic advertising. Paid advertising or Pay-per-click (PPC) advertising as its name suggests involves spending running an ads campaign. The restaurant who is the advertiser pays each time a user clicks on […]
As uncertainty still permeates the air across that nation and restaurants are still finding ways to recover from the major blow from Covid, digital marketing has become essential for the food and hospitality industry. January is a traditionally slow month for restaurants. We see a lot of restaurant owners and […]
The holidays are well and truly here, but this time around they’re looking a little different with COVID-19. Family and friend gatherings may be smaller with social distancing, but regardless there is always something to be grateful for and celebrate. As an early Christmas present, here is a list of […]
Twenty years ago, the only “marketing” that restaurateurs had to do was to list their restaurant in their town’s yellow pages and push delivery menus through the door. Unfortunately, that just won’t cut it in the 21st century. In today’s world, restaurant owners need to harness the power of digital […]
Restaurant video marketing is now more critical than ever. With COVID-19, the challenge for restaurants today is building and nourishing customer relationships. These days connecting with one another may look different, but video marketing efforts allow consumers to still experience an emotional connection with brands. Currently, it is mostly the […]
The leaves have turned, the weather is cooler, and November restaurant marketing ideas are plentiful if you look at the calendar. Although this year’s holiday season may look slightly different due to COVID, that shouldn’t stop you from creating a great marketing plan for your restaurant. Many fall favorites and […]
Experts are predicting flat growth in the restaurant industry. In 2020, restaurants need to find new and cost-effective ways of getting more people through the door. That means restaurant marketing in 2020 will be about finding ways to get the most amount of people in for the least amount of […]
Looking for the best ideas for restaurant social media campaigns? Now more than ever, it so crucial to have your restaurant visible in the virtual space of social media. If you are new to social media check out our Beginner’s Guide to Social Media for Restaurants! Now we’re going to […]