A good restaurant PR strategy is an essential part of a restaurant’s marketing plan for building its credibility and maintaining a good reputation. It allows the business owners and management to communicate essential information about the brand and thereby influence consumer behavior. With the rise in popularity of social media, there are several PR strategies […]
When it comes to advertising for your restaurant, you can do it effectively through (a) Paid advertising, and/or (b) Organic advertising. Paid advertising or Pay-per-click (PPC) advertising as its name suggests involves spending running an ads campaign. The restaurant who is the advertiser pays each time a user clicks on their online ads. Organic advertising […]
Experts are predicting flat growth in the restaurant industry. In 2020, restaurants need to find new and cost-effective ways of getting more people through the door. That means restaurant marketing in 2020 will be about finding ways to get the most amount of people in for the least amount of money. It’s unlikely that there […]
The holidays are well and truly here. That means it’s time for an early Christmas present in the form of December marketing ideas for restaurants to help see you through to the end of the calendar year. The best time to properly prepare for the holidays was in August or September. That’s the best window […]
Looking for the best ideas on restaurant social media campaigns? Last week we posted our Beginner’s Guide to Social Media for Restaurants in 2018. If you haven’t seen it yet, go check it out! In it, we broke down the key social media platforms for restaurant owners to leverage and offered tips on getting started. […]
The leaves have turned, the weather is cooler, and November restaurant marketing ideas are plentiful if you look at the calendar. Many fall favorites and holiday dishes are represented in November – and there’s a lot that can be done with the Thanksgiving Holiday. So now is a good time to modify your menus, fire […]
When it comes to how to market a new restaurant, many owners and managers make the common mistake of deferring marketing to after restaurant opening. The common thinking is let me deal with million things that need to be done to open the doors, there isn’t enough time to think about marketing now. That is […]
Is your restaurant website ADA compliant? If you don’t know, you probably should. If you have been following the news recently, the U.S. Supreme Court rejected an appeal by Domino’s about whether a blind man’s failure to be able to order a pizza from its website violated the Americans with Disabilities Act (ADA). This has […]
Online review websites are one of the best lead generation tools for restaurants. But only if your restaurant has plenty of great reviews. Get listed as one of the highest-rated restaurants in your area and you can expect a flood of visitors. Suffer from a string of poor reviews and you can forget about having […]
As much as we love Google and its free traffic, sometimes you have to pay to get results. Organic SEO and other inbound marketing tactics are great, but they can take time to show results. If you want quick results, you need to leverage Pay-Per Click (PPC) advertising. With that in mind, here are 7 pizza […]