Author: Mano Behera
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When Restaurant Marketing Activity Hides the Real Growth Constraint
Restaurant marketing teams are rarely short of activity. Campaigns are running. Social posts are being published. Search performance is being monitored. Offers are being tested. Emails are being sent. Agencies are submitting reports. New channels are constantly being proposed. Yet revenue may remain flat. When that happens, the common response is to increase activity: publish…
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Restaurant Marketing Has Changed. The Way Restaurants Manage It Needs to Change Too.
Restaurant marketing used to be relatively easy to map. A restaurant ran local advertising, maintained a website, distributed promotions and tried to generate favorable press. Marketing brought attention to the brand, while the restaurant’s operating team took responsibility for everything that happened afterward. That separation no longer reflects how guests choose restaurants. Today, a potential…
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So What Counts as a Good Review and Why?
Reviews are the lifeblood of any restaurant, sometimes even more so than the customers themselves. Whether it’s about getting noticed at the start or convincing people to keep your business growing, a good or bad review can change the entire trajectory of your life at times. That’s why knowing what makes a review is so…
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3 Strategies to Promote Restaurant Brand Recognition
One of the hardest things for any company to do is to build up their brand. The benefits of making yourself stand out from the crowd as a unique brand are almost endless. A brand name allows you a certain amount of clout, and it can lead to huge growth. If you’ve been struggling with…
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How to Get Customers to Try a New Menu Item
It can be difficult trying to get people to branch out and try a new product. As much as we say we love adventure, human beings crave consistency. However, here are a couple of ways that you can encourage your customers to try something new. Emphasize the Benefits First of all, why should anyone branch…
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How to Create a Positive Image of Your Restaurant
Due to COVID-19, there is no denying that restaurants are struggling to stay afloat. As social distancing measures have increased, the use of online ordering and 3rd party apps like GrubHub and DoorDash has increased too. To keep up with your competitors, it is more important than ever for restaurants to create the most positive…
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How To Bounce Back After a Bad Health Inspection
Talk to any restaurant owner or manager, and they’ll tell you their number one fear is receiving a failing grade after a health inspection. Such a failing grade doesn’t just slow down business—it can potentially lead to permanent closure. Unfortunately, this is a reality for many. To help navigate this challenging situation, here are some…
