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Author: Mano Behera

Mano Behera is an entrepreneur and digital strategist with years of experience in the food service industry and with a passion for helping independent and small-chain restaurants succeed. Mano is the founder and CEO of The Digital Restaurant (thedigitalrestaurant.com).
Restaurant Marketing

3 Steps to Boost Restaurant Rating from 3 to 4+ Stars

Posted on October 13, 2017October 25, 2017
boosting-restaurant-ratings

When you have a 3-star overall rating for your restaurant on any review platform such as Yelp, Tripadvisor, Google or Facebook, getting it over 4-stars as soon as possible should be a priority for every restaurant. It is doable with this 3-step strategy. Before we get into the steps to […]

Restaurant Marketing

Spooktacular Ways to Market Your Restaurant for Halloween

Posted on October 6, 2017October 25, 2017
halloween-marketing-for-restaurants

Restaurants can benefit from some creative Halloween marketing to get more people through their doors throughout the month of October. Love of the holiday isn’t limited to kids, and their candy obsession. Many adults view it as a time for fun, and celebrating the fall weather as well. It’s a […]

Restaurant Marketing

8 Marketing Habits of Highly Successful Restaurant Managers

Posted on September 15, 2017October 25, 2017
marketing habits

You may go through a busy stretch in the restaurant business, but here’s a question: do you have the marketing habits in place to sustain it? Every night brings about its own set of challenges in the restaurant business. Maybe you had a waiter or a dishwasher call in. Maybe […]

Restaurant Marketing

A Feast for the Eyes: The Importance of Food Photography In Restaurant Marketing

Posted on September 8, 2017November 12, 2017
food-photography-restaurant-marketing

Your restaurant has a distinct personality and food photography can help showcase it in a meaningful way. In an environment with a high level of competition, it’s as important as ever to catch the eye of your potential customer. Professional food photography can help whet the appetite of your customer. […]

Marketing Strategy

Google My Business Adds Order Ahead and Reservations Link For Restaurants

Posted on August 24, 2017October 22, 2017
google-adds-order-reservatons-my-business

Google recently added the ability to add a “Reservations” and “Order Ahead” URL to My Business listing. Restaurants are also now allowed to add both a reservation and an order ahead URL to their listings. Here is what is looks like on Google Search on computer browser:     Here is the […]

Marketing Strategy

10 Big Restaurant Marketing Ideas On Small Budget

Posted on July 21, 2017October 26, 2020
big-marketing-on-small-budget

Are you trying to market your restaurant online, but do not have a big marketing budget? Do you believe in the old adage – it takes money to make money. Maybe you feel like you are out of luck being a small restaurant without a big budget compared to some of […]

Marketing Strategy

How to Cross-Post Food Photos on Facebook, Instagram and Twitter

Posted on May 4, 2017October 25, 2017
crosspost instagram facebook twitter

You know you want to frequently post those amazing images of food and the restaurant to various social networks to stay on top of your customer’s minds and engage with them. But you have a restaurant to operate and have very limited time to manage posting photos to multiple social networks. […]

Marketing Strategy

Restaurant Marketing Case Study: Salerno’s Pizza

Posted on July 13, 2016September 16, 2018
restaurant-marketing-case-study

ABOUT: Since 1966, Salerno’s Restaurant prides itself on quality Italian dishes made with the freshest ingredients. For over 50+ years, our customers enjoy the dining experience in our family-operated restaurants and never go home hungry. Salerno’s Pizza operates multiple locations in the Chicagoland area, at Bolingbrook, Chicago, Oak Park and […]

Restaurant Web Design

Improving the Customer Experience with Mobile Ordering

Posted on May 16, 2016July 13, 2016
restaurant mobile app

Today, more people use their mobile devices to order from restaurants than any other local business. This means to stay competitive, restaurants must have a strong mobile presence that not only reaches out to potential new customers, but helps engage and drive repeat business with loyal customers that are on the go. How […]

Restaurant Web Design

The Nuisance Of Restaurant Microsites

Posted on February 9, 2016September 18, 2016
restaurant microsites

When microsites are all the rage and being touted as the being creative, providing quality information and driving higher engagement with the target audience, how is it possible it can be a nuisance, especially a big one for restaurants. What are microsites? A microsite or sometimes referred to as minisite is a […]

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