Author: Mano Behera
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The Nuisance Of Restaurant Microsites
When microsites are all the rage and being touted as the being creative, providing quality information and driving higher engagement with the target audience, how is it possible it can be a nuisance, especially a big one for restaurants. What are microsites? A microsite or sometimes referred to as minisite is a separate website with one or few pages…
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A Guide To Social Media ROI For Restaurants
Can social media get a positive return on investment (ROI) for the restaurant? YES, social media can produce a healthy ROI. BUT, not always. As any form of marketing, it depends on many factors. The most important factor is the target audience we are trying to reach, engage with and ultimately turn them to dining customers. In this…
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Is Groupon Marketing The Right Strategy For Your Restaurant?
One such form of digital marketing and a popular one is Groupon, the nationwide daily deals website where potential customers are introduced to your restaurant and given the opportunity to dine there at a reduced price. Knowing whether Groupon is right for your business or not depends on many variables: brand, average guest bill, food…
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A Guide to Progressive Web Apps For Restaurants
What is a Progressive Web App (PWA), and why do I need one for my restaurant, when I already have a nice looking website and a mobile app for both iOS and Android platform? If you are currently marketing your restaurant online with a website and mobile application, you’ll want to read on. A progressive…
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Improving the Customer Experience with Mobile Ordering
Today, more people use their mobile devices to order from restaurants than any other local business. This means to stay competitive, restaurants must have a strong mobile presence that not only reaches out to potential new customers, but helps engage and drive repeat business with loyal customers that are on the go. How many times have customers called a…
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An Effective Groupon Marketing Plan For Restaurants
In the world of restaurant deal marketing, having a Groupon marketing plan is one of the best ways to target consumers who have a variety of options, thanks to digital marketing. However, it is natural to wonder if these Groupons make the most business sense. When it comes to restaurant Groupon promotions, not every restaurant…
