You may go through a busy stretch in the restaurant business, but here’s a question: do you have the marketing habits in place to sustain it? Every night brings about its own set of challenges in the restaurant business. Maybe you had a waiter or a dishwasher call in. Maybe there are some notoriously high-maintenance […]
Your restaurant has a distinct personality and food photography can help showcase it in a meaningful way. In an environment with a high level of competition, it’s as important as ever to catch the eye of your potential customer. Professional food photography can help whet the appetite of your customer. The right mouth-watering photo on […]
Google recently added the ability to add a “Reservations” and “Order Ahead” URL to My Business listing. Restaurants are also now allowed to add both a reservation and an order ahead URL to their listings. Here is what is looks like on Google Search on computer browser: Here is the mobile view on Google Maps. […]
Are you trying to market your restaurant online, but do not have a big marketing budget? Do you believe in the old adage – it takes money to make money. Maybe you feel like you are out of luck being a small restaurant without a big budget compared to some of your big chain competitors? Don’t […]
You know you want to frequently post those amazing images of food and the restaurant to various social networks to stay on top of your customer’s minds and engage with them. But you have a restaurant to operate and have very limited time to manage posting photos to multiple social networks. What you need is a […]
ABOUT: Since 1966, Salerno’s Restaurant prides itself on quality Italian dishes made with the freshest ingredients. For over 50+ years, our customers enjoy the dining experience in our family-operated restaurants and never go home hungry. Salerno’s Pizza operates multiple locations in the Chicagoland area, at Bolingbrook, Chicago, Oak Park and Lyons. CHALLENGES: Here were […]
Today, more people use their mobile devices to order from restaurants than any other local business. This means to stay competitive, restaurants must have a strong mobile presence that not only reaches out to potential new customers, but helps engage and drive repeat business with loyal customers that are on the go. How many times have customers called a […]
When microsites are all the rage and being touted as the being creative, providing quality information and driving higher engagement with the target audience, how is it possible it can be a nuisance, especially a big one for restaurants. What are microsites? A microsite or sometimes referred to as minisite is a separate website with one or few pages […]
Content marketing is one of the most effective methods available for restaurants to connect, engage and build trust with their customers. Consumers are bombarded with irrelevant amount of messages today in all channels, be it direct mail, email or social media. It is important to differentiate your restaurant to make the business stand out. Content marketing is how […]
Can social media get a positive return on investment (ROI) for the restaurant? YES, social media can produce a healthy ROI. BUT, not always. As any form of marketing, it depends on many factors. The most important factor is the target audience we are trying to reach, engage with and ultimately turn them to dining customers. In this […]