Author: Mano Behera
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How To Create A Restaurant Marketing Plan In Under 24 Hours
Creating a simple yet effective marketing plan for your restaurant does not have to be a source of overwhelming stress. In fact, most restaurants may lack this simple marketing guidepost, but it doesn’t have to be that way. A strategic marketing plan is something that can give you direction for the course of the year.…
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Run-Grow-Transform Framework For Restaurant Success
It doesn’t matter if you just opened your restaurant or you have been in business for many years, one thing that we recommend is an assessment using the Run-Grow-Transform (RGT) Framework for the Restaurant. This RGT framework helps to identify opportunities within your restaurant that can help the business excel and become successful. This also provides a basis…
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Business Capabilities Key to Restaurant Marketing Success
It’s called restaurant capability mapping and it helps restaurant owners understand their own restaurant’s capabilities and how they can successfully integrate specific activities into their operations such as online ordering, home delivery, loyalty programs and more. An accurate inventory of a restaurant’s capabilities will enable the restaurant management team to move forward with whatever business…
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A Feast for the Eyes: The Importance of Food Photography In Restaurant Marketing
Your restaurant has a distinct personality and food photography can help showcase it in a meaningful way. In an environment with a high level of competition, it’s as important as ever to catch the eye of your potential customer. Professional food photography can help whet the appetite of your customer. The right mouth-watering photo on…
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How To Start A Restaurant?
So you want to open a restaurant? I take it you have read all of the self-help guides with titles like “How to Open a Restaurant” or “How to Start a Restaurant” and you are feeling fairly confident knowing that you can do it. Opening your own restaurant takes a lot of time, effort and…
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Google Business Profile Optimization For Restaurants
Google recently added the ability to add a “Reservations” and “Order Ahead” URL to My Business listing. Restaurants are also now allowed to add both a reservation and an order ahead URL to their listings. Here is what is looks like on Google Search on computer browser: Here is the mobile view on Google Maps. Note the…
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10 Big Restaurant Marketing Ideas On Small Budget
Are you trying to market your restaurant online, but do not have a big marketing budget? Do you believe in the old adage – it takes money to make money. Maybe you feel like you are out of luck being a small restaurant without a big budget compared to some of your big chain competitors? Don’t…
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How to Cross-Post Food Photos on Facebook, Instagram and Twitter
You know you want to frequently post those amazing images of food and the restaurant to various social networks to stay on top of your customer’s minds and engage with them. But you have a restaurant to operate and have very limited time to manage posting photos to multiple social networks. What you need is a…
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2nd Quarter Restaurant Marketing Plan
Now that March is coming to a close, we say goodbye to many things; the end of the snowy days, St. Patrick’s Day and all of its festivities, the first day of Spring and, of course, Q1. This year’s Q1 brought more of the same in the way of business. Sure, our restaurant marketing group…
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7 Ways to Increase Facebook Engagement for Restaurants
Many restaurants still do not have a website at all but instead rely on their Facebook engagement as their point of online engagement and their primary online presence for their customers. Others have a website that is very static, having basic business details such as location, hours and menu information. If Facebook is your chief…
