You know you want to frequently post those amazing images of food and the restaurant to various social networks to stay on top of your customer’s minds and engage with them.
But you have a restaurant to operate and have very limited time to manage posting photos to multiple social networks.
What you need is a quick and simple way to take pictures and post it instantly to various social networks.
Cross-Posting on Instagram, Facebook and Twitter
Having to download photos from a camera to a computer, processing the pictures on an image processing software and uploading to social networks is time-consuming and generally not feasible for the busy restaurateur.
To cross-post on the various social networks, it needs to be done from a smartphone. Today most smartphones have excellent cameras that rival the quality of professional cameras and additionally come with image processing apps that make photo editing a cinch.
To get started, all you need is a iOS or Android smartphone with available memory space for pictures.
Here is how to do it:
1. DOWNLOAD THE APPS
There are the apps you need to download to your mobile phone:
- Instagram App
- Facebook App
- Facebook pages App
- Twitter App
You only have to set up the apps once for your restaurant.
2. CREATE ACCOUNT FOR THE RESTAURANT
Create profile names on each of the social networks for the restaurant. Choose the social profile names (handles) that is close to the actual restaurant name, depending on the availability on the netowrk. If the restaurant name is Pete’s Pizza located in Chicago, try to get the handle petespizza or petespizzachicago on each of the social platforms.
3. INSTAGRAM APP SETUP
You will use the Instagram as the primary app to post your restaurant photos and then the app automatically posts to facebook and twitter.
Here is how to configure your Instagram app on mobile:
- Click on People icon (bottom right).
- Click on Options gear icon (top right).
- Switch to Business account (if you are logged in as your personal account).
- Link up your Restaurant’s Instagram account.
- Go to Settings >> Linked Accounts
- Link Facebook, Twitter and other social networks.
4. READY TO POST
Now that the apps are setup and configured properly, we are ready to post. Here are the steps:
- Take a picture of food or restaurant.
- Create a post within Instagram app by selecting the picture and applying any filters.
- Select facebook and twitter button.
- Click on Share button.
Need help with your social media strategy? Contact us for a consultation.
Now your turn:
How is your current social media strategy working for your restaurant? Tell us what you think works best in the comments section below.