— CASE STUDY · Firo Pizza
Firo Pizza: One website connecting four locations with local guests.
A unified website gave every Firo location a place to be found, with mobile ordering and city-specific search support.
Oklahoma & Texas · Four locations · Website and local SEO
+19,400
Additional direct orders
Reported in the published case study
95+
Mobile PageSpeed score after the rebuild
Up from 42 before the rebuild
— PROJECT OVERVIEW
| BRAND | Firo Pizza |
| FOOTPRINT | Four restaurant locations |
| MARKETS | Oklahoma and Texas |
SERVICES
Multi-location website, online ordering navigation, mobile optimization, and local SEO
— THE CHALLENGE
Four locations needed one consistent online presence.
Operated by DLC Restaurant Services, Firo was expanding across Lawton, Georgetown, Wichita Falls, and McKinney. Its website needed to represent every restaurant while keeping the brand consistent and the site manageable.
A flagship-only site left other locations underrepresented
Separate markets needed relevant location information
Guests needed a clear route to online ordering
Mobile PageSpeed scored 42 before the rebuild
Average load time was 3.6 seconds
Expansion required a consistent brand experience
— HOW WE WORKED
How the Firo Pizza website was rebuilt
The rebuild connected location discovery, local search, and ordering in a single brand experience.
01
Location pages
Built a page for each of the four restaurants within one consistent website.
02
Ordering access
Placed online ordering prominently on the homepage and every location page.
03
Mobile performance
Optimized the mobile experience; reported average load time fell to 1.3 seconds.
04
Local discovery
Added local SEO for each city to support discovery in every market.
— PERFORMANCE HIGHLIGHTS
Website performance and guest actions
Published results show broader location coverage, faster mobile loading, and more direct orders.
DIRECT ORDERS
+19,400
Additional direct orders reported in the case study.
The source does not specify a reporting period.
MOBILE PERFORMANCE
95+
Mobile PageSpeed improved from 42 to 95+.
Average load time fell from 3.6 to 1.3 seconds.
LOCATION COVERAGE
4
The website expanded from the flagship only to all four locations.
Source: RICHMENU’s Firo Pizza case study. Reporting dates are not specified.
— Work In Market
Website and promotional work for Firo Pizza
Selected website and marketing assets. Promotional offers shown are examples of past creative.
Firo Pizza · Website experience
Firo Pizza · Tuesday pizza special
— THE OUTCOME
A consistent home for every Firo location
Firo moved from a site representing its flagship to one covering all four restaurants. Location pages, prominent ordering links, and local SEO gave each market a place within the same brand. The source reports 19,400 additional direct orders and a mobile PageSpeed score of 95+.
“We saw a clear increase in online orders and foot traffic after our new website launched.”
Al Ryan
COO, DLC Restaurant Services
— SERVICES APPLIED
Website and marketing work built around the guest journey.
— FOR RESTAURANTS READY TO GROW
Make it easier for guests to find you and order.
Review your website, local visibility, and ordering experience with The Digital Restaurant.
More case studies
Hospitality group
📍 Chicago & DMV markets
Street Guys Hospitality
A connected website, search, and advertising system supported four concepts across ten locations.
+38%
Organic traffic growth
for Ambar over 90 days
Website
Local SEO
Growth strategy
Multi-location brand
📍 Chicago, Illinois
Salerno’s Pizza
A faster website connected four locations with direct ordering and local search.
+27%
Online order growth
within 90 days
Website
Local SEO
Online ordering
Independent restaurant
📍 Orland Park, Illinois
Palermo’s Pizza
A long-term website and local search partnership supported growth and a major location move.
100+
Mobile PageSpeed result
with Core Web Vitals passing
Website
Local SEO
Paid search
Multi-location brand
📍 Albany, New York Capital Region
518 Donuts
Website and local marketing improvements helped turn more searches into online orders.
+41%
Online order growth
after the website improvements
Website
Local SEO
Online ordering
Independent restaurant
📍 Hickory Hills, Illinois
The Pit Rib House
A faster website and local search strategy made it easier for guests to order online or reserve a table.
+45%
Online order growth
following the rebuild
Website
Local SEO
Online ordering
Multi-location brand
📍 Northern Illinois
Rosati’s Pizza
A faster website connected restaurant discovery with ordering and Rewards Club signups.
+37%
Rewards Club signups
following the website work
Website
Rewards
Online ordering
Multi-location brand
📍 Oklahoma & Texas
Firo Pizza
One fast website connected four locations with local discovery and direct ordering.
95+
Mobile PageSpeed result
across the restaurant website
Website
Local SEO
Online ordering
Virtual kitchen
📍 Nationwide shipping
Chef Fabio
A new website introduced nationwide meal delivery and made ordering simple.
97+
Mobile PageSpeed result
with a 0.9-second load time
Website
Meal ordering
Technical SEO
Independent restaurant
📍 Volo, Illinois
Bobby’s Barrel
Clear breakfast and pizza menu paths made the website easier to use and easier to find.
+29%
Organic traffic growth
after the website improvements
Website
Menu navigation
Local SEO
Hospitality group
📍 Southern California
Shogun Restaurant
SEO, local search, social media, and email marketing strengthened discovery and owned audiences across eight locations.
+50%
Google profile data
increase across locations
Social media
Local SEO
Email marketing
Real Strategies.
Real Growth.
Real Results.
See how these strategies drive real traffic, orders, and revenue →