— CASE STUDY · Rosati’s Pizza
Rosati’s Pizza: A faster website connecting ordering and rewards.
A website rebuild brought the Rewards Club into the ordering journey and made specials and catering easier to find.
Northern Illinois · Pizza / Italian · Website and rewards integration
+37%
Growth in Rewards Club signups
Reported in the published case study
98+
Mobile PageSpeed score after the rebuild
Up from 50 before the rebuild
— PROJECT OVERVIEW
| BRAND | Rosati’s Pizza |
| FOOTPRINT | Local pizza / Italian restaurant |
| MARKETS | Northern Illinois |
SERVICES
Website rebuild, Rewards Club integration, mobile optimization, local SEO, and specials navigation
— THE CHALLENGE
Rewards and ordering were disconnected.
Rosati’s had a rewards program, but joining and using it sat apart from online ordering. A slow homepage and a clunky signup journey added friction, leaving guests more likely to turn to third-party ordering apps.
Rewards Club signup sat apart from ordering
A slow homepage added friction for mobile guests
Mobile PageSpeed scored 50 before the rebuild
Average load time was 4.6 seconds
Guests defaulted to third-party ordering apps
Specials and catering needed clearer visibility
— HOW WE WORKED
How the Rosati’s Pizza website was rebuilt
The rebuild brought ordering, loyalty, and promotional content into one faster experience.
01
Website foundation
Rebuilt the website on WordPress with a focus on speed and easier navigation.
02
Rewards and ordering
Integrated the Rewards Club into the ordering flow so guests could take both actions in one journey.
03
Mobile performance
Reduced reported average load time from 4.6 seconds to 1.0 second.
04
Local discovery and offers
Added service-area SEO schema and made specials and catering accessible from the homepage.
— PERFORMANCE HIGHLIGHTS
Website performance and guest actions
Published results show faster loading and more Rewards Club signups.
REWARDS SIGNUPS
+37%
Growth in Rewards Club signups reported after the rebuild.
The source does not specify a reporting period.
MOBILE PERFORMANCE
98+
Mobile PageSpeed improved from 50 to 98+.
Reported scores from the source case study.
AVERAGE LOAD TIME
1.0s
Average load time fell from 4.6 seconds to 1.0 second.
Source: RICHMENU’s Rosati’s Pizza case study. Reporting dates are not specified.
— Work In Market
Website and promotional work for Rosati’s Pizza
Selected website and marketing assets. Promotional offers shown are examples of past creative.
Rosati’s Pizza · Website experience
Rosati’s Pizza · Sunday rib dinner promotion
— THE OUTCOME
A simpler route from rewards to repeat orders
Rosati’s brought its Rewards Club and ordering journey together on a faster website. Specials and catering became easier to find, while local SEO supported service-area discovery. The source reports 37% growth in rewards signups and a mobile PageSpeed score of 98+.
“RICHMENU built us a fast, reliable website that has genuinely helped grow our online orders.”
Tony Patti
Owner, Rosati’s Pizza
— SERVICES APPLIED
Website and marketing work built around the guest journey.
— FOR RESTAURANTS READY TO GROW
Make it easier for guests to find you and order.
Review your website, local visibility, and ordering experience with The Digital Restaurant.
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