— CASE STUDY · SHOGUN RESTAURANT
Shogun Restaurant: A connected growth marketing program for eight Southern California locations.
SEO, local search, strategic website consultation, social media, and email campaigns helped Shogun improve discovery and strengthen direct guest relationships across its teppanyaki restaurant portfolio.
Southern California · 8 Shogun locations · Growth marketing partnership
+50%
Google profile data
Increase across locations
8
Shogun locations
Supported through growth marketing
— PROJECT OVERVIEW
| BRAND | Shogun Restaurant |
| CONCEPT | Japanese teppanyaki and sushi |
| MARKET | Southern California |
| PARENT GROUP | Monogatari Corporation via Storytellers USA |
SERVICES
Restaurant SEO, local SEO, social media, email marketing, and growth strategy
— THE CHALLENGE
Eight locations. One guest journey across search, social, and email.
Shogun needed a coordinated marketing system that could improve local discovery for each restaurant, guide its website team, and build direct audiences the group could reach beyond search platforms and social algorithms.
A website team needing clear performance priorities
Dedicated location pages needed for local SEO
Google Business Profiles requiring consistent optimization
Social audiences that needed steady growth
An email list that needed durable audience growth
Corporate and location priorities requiring one system
— HOW WE WORKED
One growth marketing program across discovery and retention
The Digital Restaurant connected website consultation, SEO, local search, social media, and email so location-level visibility and group-level audience growth supported one another.
01
Website strategy and performance
Advised Shogun’s website team on performance improvements and the development of dedicated location pages for local SEO.
02
Google profile optimization
Optimized the Google Business Profiles for all eight Shogun-branded restaurants to strengthen local discovery and location accuracy.
03
Social media campaigns
Created social media campaigns that expanded Shogun’s following and kept the brand visible across dining occasions.
04
Email campaigns
Created email campaigns that helped grow Shogun’s list as an owned channel for offers, restaurant news, and repeat visits.
— WEBSITE AND MARKETING EXECUTION
Website and SEO consultation
Provided strategic consultation to Shogun’s website team on performance priorities and recommended developing dedicated location pages for local SEO. The Digital Restaurant did not design or build the website.
Strategic consultation
Website performance
Location-page strategy
Website team
Advised
on performance and local SEO
— WEBSITE AND MARKETING EXECUTION
Google profile optimization
Optimized all eight Google Business Profiles to improve location accuracy and help nearby guests find the right Shogun restaurant.
Google Business Profiles
Location accuracy
Local search presence
Google profile data
+50%
increase across locations
— WEBSITE AND MARKETING EXECUTION
Social media campaigns
Created social campaigns to increase followers, support brand recognition, and keep Shogun visible between restaurant visits.
Campaign creation
Content planning
Follower growth
Social audience
Grew
through ongoing management
— WEBSITE AND MARKETING EXECUTION
Email campaigns
Created email campaigns that grew Shogun’s list and strengthened its direct channel for offers, restaurant updates, and repeat-visit communication.
Campaign creation
Audience growth
Direct communication
Email list
Grew
— PERFORMANCE HIGHLIGHTS
Stronger discovery and larger owned audiences
The outcomes span the full growth marketing system: location-level search visibility, social audience growth, and an expanding email channel.
PORTFOLIO COVERAGE
8
Shogun-branded locations supported across Southern California.
One coordinated growth marketing program.
LOCAL SEARCH
+50%
Increase in Google Business Profile data across locations.
All eight Shogun profiles optimized.
OWNED AUDIENCE
Grew
Email-list and social-follower growth through campaigns created for Shogun.
Evidence note: Portfolio details are documented on Shogun’s official website. Monogatari Corporation’s filing documents the group ownership. The +50% Google Business Profile result and audience-growth outcomes were provided by The Digital Restaurant; the reporting period and underlying profile measures were not supplied.
— THE OUTCOME
A stronger local presence across eight restaurants
Through the Growth Marketing package, The Digital Restaurant provided SEO and local SEO across eight Shogun-branded locations, optimized every Google Business Profile, advised Shogun’s website team on performance and location-page development, and created social media and email campaigns. Google Business Profile data increased 50% across locations while the email list and social following also grew.
— SERVICES APPLIED
SEO, campaign creation, and strategic consultation for a multi-location hospitality group.
— FOR MULTI-LOCATION RESTAURANT GROUPS
Turn local visibility into an audience you own.
Connect search, social, and email around the way guests discover and return to your restaurants.
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Shogun Restaurant
SEO, local search, social media, and email marketing strengthened discovery and owned audiences across eight locations.
+50%
Google profile data
increase across locations
Social media
Local SEO
Email marketing
Real Strategies.
Real Growth.
Real Results.
See how these strategies drive real traffic, orders, and revenue →