— CASE STUDY · THE PIT RIB HOUSE
The Pit Rib House: A faster website and local marketing foundation for more online orders.
Website performance, local search visibility, online ordering, and reservations came together to help a Hickory Hills BBQ restaurant turn more guest searches into action.
Hickory Hills, IL · Independent restaurant · Website and local marketing
+45%
Online order growth
Following the website rebuild
99+
Mobile PageSpeed score
Up from 46 before the rebuild
— PROJECT OVERVIEW
| BRAND | The Pit Rib House |
| CONCEPT | Woodfired BBQ |
| MARKET | Hickory Hills, Illinois |
SERVICES
Website design, local SEO, online ordering, reservations, and menu image optimization
— THE CHALLENGE
Local demand. A website that made guests wait.
The Pit Rib House serves guests through pickup, delivery, and dine-in reservations. Its old website loaded slowly on mobile and made ordering or booking a table harder than it needed to be, especially during the dinner rush.
Slow pages for mobile guests
Friction when placing an online order
A difficult path to table reservations
A need for stronger local search visibility
Menu photos that needed speed optimization
Essential restaurant details that needed to be easier to find
— HOW WE WORKED
Connecting the website to restaurant marketing
The rebuild connected local discovery with the actions guests take next: checking restaurant details, ordering food, or reserving a table.
01
Website execution
Rebuilt the site on a scalable WordPress foundation and optimized menu photography for faster mobile pages.
02
Local discovery
Added local search schema and consistent name, address, and phone information for Hickory Hills searches.
03
Ordering and reservations
Integrated online ordering and table reservations directly into the website experience.
04
Guest information
Made hours, address, and phone number visible on every page so guests could plan a visit or get in touch.
— WEBSITE AND MARKETING EXECUTION
Local search visibility
Local SEO schema and consistent restaurant contact information supported discovery in Hickory Hills. Visible hours, address, and phone details helped guests move from a search to planning their visit.
Local SEO schema
Consistent contact details
Hickory Hills searches
Local search traffic
+33%
reported after the rebuild
— WEBSITE AND MARKETING EXECUTION
Online ordering and reservations
Integrated ordering and table reservations into the site, giving pickup, delivery, and dine-in guests clear ways to take the next step.
Online ordering
Table reservations
Pickup and delivery
Online order growth
+45%
following the rebuild
— WEBSITE AND MARKETING EXECUTION
Faster pages with food at the center
Optimized menu photos to keep the woodfired BBQ imagery prominent while reducing the time guests waited for pages to load.
Image optimization
Food photography
Mobile speed
Average load time
1.1s
down from 5.2 seconds
— WEBSITE AND MARKETING EXECUTION
Restaurant details on every page
Hours, address, and phone information became immediately accessible across the site, helping guests find the restaurant and plan pickup, delivery, or a dine-in visit.
Visible hours
Address and phone
Guest information
Easy to find
on every page
— PERFORMANCE HIGHLIGHTS
More orders, stronger discovery, faster pages
The results show improvements across online ordering, organic search traffic, and mobile website performance.
ONLINE ORDERS
+45%
Growth in online orders following the rebuild.
Ordering and reservations integrated into the site.
LOCAL SEARCH
+33%
Growth in local search traffic.
Local schema and consistent restaurant information.
MOBILE PERFORMANCE
99+
Mobile PageSpeed improved from 46 to 99+. Average load time fell from 5.2 seconds to 1.1 seconds.
Source: RICHMENU’s Pit Rib House case study. The published results do not specify a measurement period.
— THE OUTCOME
A faster route from local search to orders and reservations
The Pit Rib House replaced an aging website with a faster WordPress experience built around local discovery, ordering, and reservations. Local SEO schema, consistent contact information, and optimized menu photos supported the rebuild. Reported results include 45% online order growth, 33% local search traffic growth, and a mobile PageSpeed score of 99+, up from 46.
“RICHMENU completely revamped our website — we were running on something 20 years old, and now our online presence actually reflects who we are.”
Phil Tsoukanaras
Owner, The Pit Rib House
— SERVICES APPLIED
Website and marketing work built around the guest journey.
— FOR RESTAURANTS READY TO GROW
Make it easier for guests to find you and order.
Review your website, local visibility, and ordering experience with The Digital Restaurant.
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