The leaves have turned, the weather is cooler, and November restaurant marketing ideas are plentiful if you look at the calendar.
Although this year’s holiday season may look slightly different due to COVID, that shouldn’t stop you from creating a great marketing plan for your restaurant.
Many fall favorites and holiday dishes are represented in November – and there’s a lot that can be done with the Thanksgiving Holiday. So now is a good time to modify your menus, fire up your social media accounts, and work to get your tables filled by promoting dishes on your menu in accordance with the calendar. It’s also an opportunity for professional food photography if you haven’t done that already.
November is National Stuffing Month, National Fun with Fondue Month, and National Pepper Month, among a few others. Good news for pizza restaurants – National Pizza with the Works Day is November 12. For Italian restaurants, November 17 is National Homemade Bread Day.
November also brings good news for the coffee crowd. National Cappuccino Day, National Macchiato Day and National Espresso Day are all in November.
What can you do with the below information to promote your restaurant and increase revenues?
What Does November Hold for Restaurants?
There a lot of dishes and foods celebrated for the whole of November. It is:
- Banana Pudding Lovers Month
- Gluten-Free Diet Awareness Month
- Greens and Plantains Month
- Fun with Fondue Month
- National Georgia Pecan Month
- National Peanut Butter Lover’s Month
- National Pepper Month
- National Pomegranate Month
- National Raisin Bread Month
- National Roasting Month
- Spinach and Squash Month
- Sweet Potato Awareness Month
- Vegan Month
There is also National Fig Week which is celebrated on the very first week of the month.
As well as the foods and dishes above that are celebrated throughout November. Make note of the following:
- National Calzone Day
- National Deep Fried Clams Day
- National Deviled Egg Day
- National Sandwich Day
- National Bison Day
- National Candy Day
- National Doughnut Day
- National Nachos Day
- National Cappuccino Day
- National Vanilla Cupcake Day
- National Sundae Day
- National Pizza with the Works Except for Anchovies Day
- National French Dip Day
- National Indian Pudding Day
- National Spicy Guacamole Day
- National Pickle Day
- National Raisin Bran Cereal Day
- National Fast Food Day
- National Baklava Day
- National Homemade Bread Day
- National Vichyssoise Day
- National Carbonated Beverage With Caffeine Day
- National Peanut Butter Fudge Day
- National Stuffing Day
- National Gingerbread Cookie Day
- National Cranberry Relish Day
- National Cashew Day
- National Eat a Cranberry Day
- National Espresso Day
- National Sardines Day
- National Parfait Day
- National Cake Day
- National Bavarian Cream Pie Day
- National French Toast Day
- National Mousse Day
3 Restaurant Marketing Ideas for November
What foods and dishes from the above list do you serve? Looking at the national days for this month, what November restaurant marketing ideas can you implement to get more traffic through your doors? Here are three ideas to get you started.
Gluten-Free Diet Awareness Month
Do you want to attract a new cross-section of customers? Those on a gluten-free diet are always looking for a restaurant that offers them a delicious menu they can try regularly. So this month could be a huge opportunity for your restaurant to grab a bucket load of loyal new customers. Even if you are a restaurant that typically doesn’t offer much for those on a gluten-free diet, like a pizzeria, you can still make at least one dish that is gluten-free. If anything, the more unusual it is for your restaurant to have a gluten-free dish, the more powerful your marketing campaign will be.
Although it’s not food-related, Movember could be a huge winner for your restaurant. It’s a massive international campaign and as a restaurant, you have a great chance to do your bit. Why not offer free or heavily discounted meals for anyone taking on the challenge. You could even donate a portion of your restaurant’s profits to this worthy cause!
Just like with the gluten-free example above, the fact that November is Vegan Month offers another huge opportunity for your restaurant to attract new customers. You may already have several vegan-friendly dishes on your menu. If so, make sure that you promote them heavily on social media and even on your menus. If you don’t have one, why not create a brand new vegan dish to treat your customers with.
Taking advantage of the calendar gives you additional opportunities to promote your restaurant and your food. Make sure that you are doing everything you can to take advantage.
What are you going to do to market your restaurant this month? Share this post and let us know what worked for you.