Category: Marketing Strategy
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Run-Grow-Transform Framework For Restaurant Success
It doesn’t matter if you just opened your restaurant or you have been in business for many years, one thing that we recommend is an assessment using the Run-Grow-Transform (RGT) Framework for the Restaurant. This RGT framework helps to identify opportunities within your restaurant that can help the business excel and become successful. This also provides a basis…
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Business Capabilities Key to Restaurant Marketing Success
It’s called restaurant capability mapping and it helps restaurant owners understand their own restaurant’s capabilities and how they can successfully integrate specific activities into their operations such as online ordering, home delivery, loyalty programs and more. An accurate inventory of a restaurant’s capabilities will enable the restaurant management team to move forward with whatever business…
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So What Counts as a Good Review and Why?
Reviews are the lifeblood of any restaurant, sometimes even more so than the customers themselves. Whether it’s about getting noticed at the start or convincing people to keep your business growing, a good or bad review can change the entire trajectory of your life at times. That’s why knowing what makes a review is so…
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How To Start A Restaurant?
So you want to open a restaurant? I take it you have read all of the self-help guides with titles like “How to Open a Restaurant” or “How to Start a Restaurant” and you are feeling fairly confident knowing that you can do it. Opening your own restaurant takes a lot of time, effort and…
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How Restaurants Can Optimize For Near Me Searches
“Near me” searches offer restaurants an amazing opportunity to acquire new customers. That’s because recent research has found that the majority of mobile shoppers use these searches to find nearby local businesses. If you want to take advantage of this huge opportunity, we’ll show you how restaurants can optimize for near me searches. According to…
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Google My Business Optimization For Restaurants
Google recently added the ability to add a “Reservations” and “Order Ahead” URL to My Business listing. Restaurants are also now allowed to add both a reservation and an order ahead URL to their listings. Here is what is looks like on Google Search on computer browser: Here is the mobile view on Google Maps. Note the…
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Boost Your Restaurant’s Marketing Impact: The Power of Multi-Channel Campaigns
Is your restaurant seeing the benefit of multi-channel campaigns? Or is your marketing strategy still focused on just one channel like Facebook or Instagram? If single channels are still your bread and butter, you’re not alone. Most restaurant owners fail to harness the power of a multi-channel strategy. But as more and more sites and…
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Launching Your Restaurant New Menu Successfully
Do you lie awake at night worrying about how you’re going to launch a new menu for your restaurant? What if no one comes? What if they hate it? If you’ve been proactive enough to change your restaurant’s menu to keep customers engaged, it can be terrifying to think that your hard work may go…
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10 Big Restaurant Marketing Ideas On Small Budget
Are you trying to market your restaurant online, but do not have a big marketing budget? Do you believe in the old adage – it takes money to make money. Maybe you feel like you are out of luck being a small restaurant without a big budget compared to some of your big chain competitors? Don’t…
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How To Remove Negative Restaurant Yelp Reviews
Negative Yelp reviews are the scourge of restaurant owners. It is bad enough when a negative review is deserved. But it is much worse when a negative review is clearly fake and defamatory. But removing restaurant Yelp reviews isn’t easy. And, after a court ruling in California, it just got a lot harder. In today’s…
