Restaurant marketing strategies and innovative ideas to attract, engage and retain restaurant customers.
The restaurant marketing campaigns should results in increase in guest engagement and ultimately grow revenue for the business.
Multimedia messaging service (or MMS for short) is the sister of short messaging service (SMS). Many companies are familiar with SMS, however MMS is reaching new heights and changing the mobile marketing game. In this article we will give a breakdown of the differences between the two, and share how […]
Due to COVID-19, there is no denying that restaurants are struggling to stay afloat. As social distancing measures have increased, the use of online ordering and 3rd party apps like GrubHub and DoorDash has increased too. To keep up with your competitors, it is more important than ever for restaurants […]
Key Elements of Your Comprehensive 2020 Email Marketing Strategies All marketing efforts should be evaluated by the Return On Investment (ROI). This should include your investment of time and money and what you get for it. But there are other intangibles, such as how easy it is to implement and […]
When it comes to marketing, it’s important for business owners to know that their marketing plan will be effective and provide a good return on investment (ROI). But for franchise owners, marketing strategies put in place must keep in mind the unique business position of franchises. Here are a few […]
A good restaurant PR strategy is an essential part of a restaurant’s marketing plan for building its credibility and maintaining a good reputation. It allows the business owners and management to communicate essential information about the brand and thereby influence consumer behavior. With the rise in popularity of social media, […]
What age is considered Gen Z? Gen Z are those born between 1995 and 2015, who are currently from 4 yrs to 24 years old as of 2020. They are expected to make up 40 percent of consumers within the next decade. What does Gen Z mean for brands? Quite […]
When it comes to advertising for your restaurant, you can do it effectively through (a) Paid advertising, and/or (b) Organic advertising. Paid advertising or Pay-per-click (PPC) advertising as its name suggests involves spending running an ads campaign. The restaurant who is the advertiser pays each time a user clicks on […]
Experts are predicting flat growth in the restaurant industry. In 2020, restaurants need to find new and cost-effective ways of getting more people through the door. That means restaurant marketing in 2020 will be about finding ways to get the most amount of people in for the least amount of […]
The holidays are well and truly here. That means it’s time for an early Christmas present in the form of December marketing ideas for restaurants to help see you through to the end of the calendar year. The best time to properly prepare for the holidays was in August or […]
How to market a restaurant – Effective Restaurant Marketing Ideas for Independent and Small Chain Business Owners As an independent or small chain business owner you should know how to leverage the online landscape and be able to compete against other restaurants. It is crucial to have an efficient social […]