Restaurant marketing strategies and innovative ideas to attract, engage and retain restaurant customers.
The restaurant marketing campaigns should results in increase in guest engagement and ultimately grow revenue for the business.
Ghost kitchens are here to stay. With the covid pandemic, ghost/cloud/virtual kitchens as they’re known, are the hottest restaurant concept as we enter a post-pandemic world. In this article, we address the concept of ghost vs cloud vs virtual kitchens, why they’ve become so popular, and most importantly how to […]
Branding is an important part of running a successful restaurant. It helps customers identify your restaurant by its logo, name, and other visual elements. It makes your restaurant “memorable” in the customer’s mind. In the post-pandemic customer experience, a strong brand can make the difference between a mediocre and a […]
Restaurants must learn how to properly deal with negative restaurant reviews. Here is why ? People try out different places on a regular basis. Before giving a new restaurant a try, they assess whether it is worth visiting. They go online to look for basic information like location, hours, and […]
Having a new restaurant website is little like having a brand new restaurant. It might be amazing, but no one will know about it if you don’t market it properly. It all starts with Google. After all, if your website can’t be found on Google what’s the point in having […]
Technology is ever-evolving and pushing boundaries towards progress in areas of our everyday lives. From NFT’s, blockchains, and cryptocurrency there are so many exciting developments happening in the world today. There is so much to speak on with the latest tech news but in this article, we will be focusing […]
When it comes to advertising for your restaurant, you can do it effectively through (a) Paid advertising, and/or (b) Organic advertising. Paid advertising or Pay-per-click (PPC) advertising as its name suggests involves spending running an ads campaign. The restaurant who is the advertiser pays each time a user clicks on […]
How To Market A Restaurant – Effective Restaurant Marketing Ideas For Independent And Small Chain Operators As an independent or small chain restaurant owner you should know how to leverage the various online platforms to make your restaurant stand out among the competition and drive online sales. To get your […]
What age is considered Gen Z? Gen Z are those born between 1995 and 2015, who are currently from 5 yrs to 25 years old as of 2022. They are expected to make up 40 percent of consumers within the next decade. What does Gen Z mean for brands? Quite […]
A good restaurant PR strategy is an essential part of a restaurant’s marketing plan for building its credibility and maintaining a good reputation. It allows the business owners and management to communicate essential information about the brand and thereby influence consumer behavior. With the rise in popularity of social media, […]
2021 was a rough year for everyone, but for the restaurant business, the pandemic was particularly devastating. If there’s anything that the year 2021 has taught operators is that marketing their business online is an absolute must! One of the tools that we highly recommend for restaurant operators is Instagram. […]