Restaurant marketing strategies and innovative ideas to attract, engage and retain restaurant customers.
The restaurant marketing campaigns should results in increase in guest engagement and ultimately grow revenue for the business.
Key Elements of Your Comprehensive Marketing Plan All marketing efforts should be evaluated by the Return On Investment (ROI), including your investment of time and money and what you get for it, but also other intangibles, such as how easy it is to implement and manage and the ‘speed to marketplace.’ Email marketing, also known […]
Understanding the restaurant marketing mix and having a model optimized for your restaurant is critical to an effective marketing system and the key to success when it comes to restaurant profits and staying competitive. The marketplace is fiercely competitive for restaurants and pizzerias with local competition and big-chain presence. It is imperative that the marketing […]
Updated: March 31, 2016 Now that March is coming to a close, we say goodbye to many things; the end of the snowy days, St. Patrick’s Day and all of its festivities, the first day of Spring and, of course, Q1. This year’s Q1 brought more of the same in the way of business. Sure, […]
Content marketing is one of the most effective methods available for restaurants to connect, engage and build trust with their customers. Consumers are bombarded with irrelevant amount of messages today in all channels, be it direct mail, email or social media. It is important to differentiate your restaurant to make the business stand out. Content marketing is how […]
Can social media get a positive return on investment (ROI) for the restaurant? YES, social media can produce a healthy ROI. BUT, not always. As any form of marketing, it depends on many factors. The most important factor is the target audience we are trying to reach, engage with and ultimately turn them to dining customers. In this […]
With the holiday season approaching, restaurants are looking for holiday marketing ideas for their businesses to take advantage of the increase of customers. You want customers to know about your business and what you have to offer by making them feel welcome and invited. You want to “be found” by customers looking for places to dine this holiday […]
Restaurants need to learn how to deal with bad restaurant reviews effectively. Here is why? People try out new restaurants all the time. Before trying out a new restaurant, they decide whether or not it is worth eating at. In order to determine whether or not they should eat at a specific restaurant, they go online […]
Many restaurants do not have a website at all but instead rely on their Facebook engagement as their point of online engagement and their primary online presence for their customers. Others have a website that is very static, having basic business details such as location, hours and menu information. If Facebook is your chief means of restaurant […]
