The restaurant’s marketing strategy should include the business goals and have one integrated marketing plan for the restaurant’s success.
The marketing strategy should consider the market trends, new technology solutions and create the most ideal marketing mix in order to achieve the maximum profit potential and sustain the business.
The marketing strategy should be the foundation of a marketing plan.
It is important for your restaurant to understand the strengths and weakness of your business. A smart restaurant operator should be aware of the opportunities and threats facing the business. The SWOT analysis provide this insights for your restaurant. To create a SWOT analysis for your restaurant, include your staff, manager and chef involved in […]
Due to COVID-19, there is no denying that restaurants are struggling to stay afloat. As social distancing measures have increased, the use of online ordering and 3rd party apps like GrubHub and DoorDash has increased too. To keep up with your competitors, it is more important than ever for restaurants to create the most positive […]
Growing and scaling a restaurant successfully requires more than the ability to cook delicious in-demand dishes. Knowing how to effectively market to your target audience of locals is essential to truly make the most out of owning your very own eatery. Here are some strategies to help you decide where to focus your marketing. Do […]
How to market a restaurant – Effective Restaurant Marketing Ideas for Independent and Small Chain Business Owners As an independent or small chain business owner you should know how to leverage the online landscape and be able to compete against other restaurants. It is crucial to have an efficient social media marketing strategy to get […]
Speak to any restaurant owner or manager, and they will tell you that their number one fear is ending up with a failing grade after their health inspection. This type of failing grade won’t just slow down your business; it might even lead to closing your doors permanently. However, for many, this is their reality. […]
Looking for the best ideas on restaurant social media campaigns? Last week we posted our Beginner’s Guide to Social Media for Restaurants in 2018. If you haven’t seen it yet, go check it out! In it, we broke down the key social media platforms for restaurant owners to leverage and offered tips on getting started. […]
Reviews are the lifeblood of any restaurant, sometimes even more so than the customers themselves. Whether it’s about getting noticed at the start or convincing people to keep your business growing, a good or bad review can change the entire trajectory of your life at times. That’s why knowing what makes a review is so […]
Search engine optimization has gone from a service that was a website development add-on to the foundation of an online marketing plan. SEO is how your site and other digital assets get found online when a user inputs related keywords into a search engine. Local SEO is a more targeted version. If you have only […]
One of the hardest things for any company to do is to build up their brand. The benefits of making yourself stand out from the crowd as a unique brand are almost endless. A brand name allows you a certain amount of clout, and it can lead to huge growth. If you’ve been struggling with […]
The goal of any restaurant owner is to get more people through their doors. According to current statistics, 34 percent of Americans regularly visit casual dining restaurants. To be successful, you want to attract these diners away from other establishments and into your business. The best way to gain more customers is to market your […]