The restaurant’s marketing strategy should include the business goals and have one integrated marketing plan for the restaurant’s success.
The marketing strategy should consider the market trends, new technology solutions and create the most ideal marketing mix in order to achieve the maximum profit potential and sustain the business.
The marketing strategy should be the foundation of a marketing plan.
How to market a restaurant – Effective Restaurant Marketing Ideas for Independent and Small Chain Business Owners As an independent or small chain business owner you should know how to leverage the online platform to make your business visibility and stand out. It is crucial to have an efficient social […]
What is growth marketing and why your restaurant needs it now? These are tough times for the restaurant industry. Without a question, it has affected the consumer confidence in the way they see the dining experience. As a restaurant operator, you are faced with the dilemma of staying relevant and serving […]
The COVID pandemic has shattered the restaurant industry and operators are trying to pivot their business to survive. It is clear that online ordering, carry out and delivery is crucial for all restaurants, and this is where the digital marketing audit comes in.  Now, more than ever is an imperative […]
Restaurant video marketing is now more critical than ever. With COVID-19, the challenge for restaurants today is building and nourishing customer relationships. These days connecting with one another may look different, but video marketing efforts allow consumers to still experience an emotional connection with brands. Currently, it is mostly the […]
It is important for you to understand the strengths and weakness of your business. A smart restaurant operator should be aware of the opportunities and threats facing the business. The SWOT analysis provide these insights for your restaurant. To create a SWOT analysis for your restaurant, include your staff, manager […]
Due to COVID-19, there is no denying that restaurants are struggling to stay afloat. As social distancing measures have increased, the use of online ordering and 3rd party apps like GrubHub and DoorDash has increased too. To keep up with your competitors, it is more important than ever for restaurants […]
Growing and scaling a restaurant successfully requires more than the ability to cook delicious in-demand dishes. Knowing how to effectively market to your target audience of locals is essential to truly make the most out of owning your very own eatery. Here are some strategies to help you decide where […]
Speak to any restaurant owner or manager, and they will tell you that their number one fear is ending up with a failing grade after their health inspection. This type of failing grade won’t just slow down your business; it might even lead to closing your doors permanently. However, for […]
Looking for the best ideas for restaurant social media campaigns? Now more than ever, it so crucial to have your restaurant visible in the virtual space of social media. If you are new to social media check out our Beginner’s Guide to Social Media for Restaurants! Now we’re going to […]
Reviews are the lifeblood of any restaurant, sometimes even more so than the customers themselves. Whether it’s about getting noticed at the start or convincing people to keep your business growing, a good or bad review can change the entire trajectory of your life at times. That’s why knowing what […]