The restaurant’s marketing strategy should include the business goals and have one integrated marketing plan for the restaurant’s success.
The marketing strategy should consider the market trends, new technology solutions and create the most ideal marketing mix in order to achieve the maximum profit potential and sustain the business.
The marketing strategy should be the foundation of a marketing plan.
Search engine optimization has gone from a service that was a website development add-on to the foundation of an online marketing plan. SEO is how your site and other digital assets get found online when a user inputs related keywords into a search engine. Local SEO is a more targeted […]
One of the hardest things for any company to do is to build up their brand. The benefits of making yourself stand out from the crowd as a unique brand are almost endless. A brand name allows you a certain amount of clout, and it can lead to huge growth. […]
When you own a restaurant, one of the most important steps to take to get people in the door is to market the establishment. An advanced and affordable way to advertise is to take advantage of social media when increasing your reach. If you want to use it correctly, there […]
Are you looking for ways to attract more customers to your restaurant? Then you’ve come to the right page. As a leading restaurant marketing agency, we know there are loads of different tactics and techniques that restaurants can use to attract even more customers. Sometimes, all restaurant owners and managers […]
On-page restaurant SEO is one of the most important aspects of your restaurant’s website. Yet we see so many restaurant owners who haven’t invested the time or expertise into getting their on-page SEO sorted. And this can seriously limit how well your restaurant can rank in Google. If you’re not operating […]
“Near me” searches offer restaurants an amazing opportunity to acquire new customers. That’s because recent research has found that the majority of mobile shoppers use these searches to find nearby local businesses. If you want to take advantage of this huge opportunity, we’ll show you how restaurants can optimize for […]
Is your restaurant seeing the benefit of multi-channel campaigns? Or is your marketing strategy still focused on just one channel like Facebook or Instagram? If single channels are still your bread and butter, you’re not alone. Most restaurant owners fail to harness the power of a multi-channel strategy. But as […]
Do you lie awake at night worrying about how you’re going to launch a new menu for your restaurant? What if no one comes? What if they hate it? If you’ve been proactive enough to change your restaurant’s menu to keep customers engaged, it can be terrifying to think that […]
Negative Yelp reviews are the scourge of restaurant owners. It is bad enough when a negative review is deserved. But it is much worse when a negative review is clearly fake and defamatory. But removing restaurant Yelp reviews isn’t easy. And, after a court ruling in California, it just got […]
Restaurant video marketing is going to become huge over the next year. Currently, it is mostly the preserve of the big chains. Some independents do it and do it very well, but most restaurant owners shy away from using video to promote their restaurant. But now is the time to […]