Let’s face it, pizza is one of the few types of food that doesn’t really need much advertising to get people’s attention. However, the irresistible nature of pizza is both a blessing and a curse. While consumers are everywhere, the competition among pizza houses is cut throat. You can’t just open a store and expect […]
Effective Pizza Marketing Ideas for Independent Pizzeria Owners and Small Chains A whopping 93% of Americans eat pizza every month. To satisfy America’s pizza craving, 73,000 pizzerias across the country baked over 38 billion dollars worth of pizza last year. Are you getting your share? It is safe to say, pizza pretty much sells itself. […]
All it takes is some creative Facebook marketing ideas, and you can win the attention of your customer. A restaurant’s social media demographic typically consists of hungry consumers seeking out their next meal. Pair that with people’s tendency to buy from companies they see on social media and the need for Facebook becomes clear. According […]
Google recently added the ability to add a “Reservations” and “Order Ahead” URL to My Business listing. Restaurants are also now allowed to add both a reservation and an order ahead URL to their listings. Here is what is looks like on Google Search on computer browser: Here is the mobile view on Google Maps. […]
Are you trying to market your restaurant online, but do not have a big marketing budget? Do you believe in the old adage – it takes money to make money. Maybe you feel like you are out of luck being a small restaurant without a big budget compared to some of your big chain competitors? Don’t […]
You know you want to frequently post those amazing images of food and the restaurant to various social networks to stay on top of your customer’s minds and engage with them. But you have a restaurant to operate and have very limited time to manage posting photos to multiple social networks. What you need is a […]
ABOUT: Since 1966, Salerno’s Restaurant prides itself on quality Italian dishes made with the freshest ingredients. For over 50+ years, our customers enjoy the dining experience in our family-operated restaurants and never go home hungry. Salerno’s Pizza operates multiple locations in the Chicagoland area, at Bolingbrook, Chicago, Oak Park and Lyons. CHALLENGES: Here were […]
Anyone that uses Twitter already knows that Twitter recently launched the live streaming app Periscope for iPhone and announced that there is already an Android version in the works. What does this mean for the restaurant industry? A lot, but we will get to that in a minute.
In the world of restaurant deal marketing, having a Groupon marketing plan is one of the best ways to target consumers who have a variety of options, thanks to digital marketing. However, it is natural to wonder if these Groupons make the most business sense. When it comes to restaurant Groupon promotions, not every restaurant […]
One such form of digital marketing and a popular one is Groupon, the nationwide daily deals website where potential customers are introduced to your restaurant and given the opportunity to dine there at a reduced price. Knowing whether Groupon is right for your business or not depends on many variables: brand, average guest bill, food margins and other factors. com and sign up for our Digital360 Training Course (A Killer Digital Campaign to Boost Sales) and learn the ins and outs of adding Groupon and other deals marketing campaign to your restaurant marketing strategy. The information you learn will make you a Groupon expert in no time and enable you to use Groupon to help build your business now and in the future.