The restaurant’s marketing strategy should include the business goals and have one integrated marketing plan for the restaurant’s success.
The marketing strategy should consider the market trends, new technology solutions and create the most ideal marketing mix in order to achieve the maximum profit potential and sustain the business.
The marketing strategy should be the foundation of a marketing plan.
You know you want to frequently post those amazing images of food and the restaurant to various social networks to stay on top of your customer’s minds and engage with them. But you have a restaurant to operate and have very limited time to manage posting photos to multiple social networks. What you need is a […]
About: Salerno’s Pizza – Bolingbrook, Chicago, Oak Park, Lyons Italian restaurant and pizzeria operating multiple locations in the chicagoland area for the last 50 years. Challenge: Salerno’s website and online ordering were not driving customers to the business. The business was not effectively engaging and attracting customers online in spite of it’s established brand reputation. […]
Effective Pizza Marketing Ideas for Independent Pizzeria Owners and Small Chains A whopping 93% of Americans eat pizza every month. To satisfy America’s pizza craving, 73,000 pizzerias across the country baked over 38 billion dollars worth of pizza last year. Are you getting your share? It is safe to say, pizza pretty much sells itself. […]
Anyone that uses Twitter already knows that Twitter recently launched the live streaming app Periscope for iPhone and announced that there is already an Android version in the works. What does this mean for the restaurant industry? A lot, but we will get to that in a minute.
In the world of restaurant deal marketing, having a Groupon marketing plan is one of the best ways to target consumers who have a variety of options, thanks to digital marketing. However, it is natural to wonder if these Groupons make the most business sense. When it comes to restaurant Groupon promotions, not every restaurant […]
One such form of digital marketing and a popular one is Groupon, the nationwide daily deals website where potential customers are introduced to your restaurant and given the opportunity to dine there at a reduced price. Knowing whether Groupon is right for your business or not depends on many variables: brand, average guest bill, food margins and other factors. com and sign up for our Digital360 Training Course (A Killer Digital Campaign to Boost Sales) and learn the ins and outs of adding Groupon and other deals marketing campaign to your restaurant marketing strategy. The information you learn will make you a Groupon expert in no time and enable you to use Groupon to help build your business now and in the future.
It doesn’t matter if you just opened your restaurant or you have been in business for many years, one thing that we recommend is an assessment using the Run-Grow-Transform (RGT) Framework for the Restaurant. This RGT framework helps to identify opportunities within your restaurant that can help the business excel and become successful. This also provides a basis […]
It’s called restaurant capability mapping and it helps restaurant owners understand their own restaurant’s capabilities and how they can successfully integrate specific activities into their operations such as online ordering, home delivery, loyalty programs and more. An accurate inventory of a restaurant’s capabilities will enable the restaurant management team to move forward with whatever business goals they are trying to achieve. From daily operations, growing the restaurant business as a brand or transforming the restaurant to keep it current and in line with competitors, restaurant capability mapping is just as important a tool to a restaurant as their equipment, POS software or staff for that matter.
What is a Business Capability Assessment? And more importantly, when and why do I need one for my restaurant? A Business Capability defines the business’s capacity to successfully perform a unique business activity such as taking orders via the web, home delivery, loyalty program, etc for a restaurant.
We see this happen very often, an older restaurant will try to think out of the box to stay relevant in our ever changing industry and they end up creating a hodge-podge of ideas that don’t seem to work. They have the right idea, just not the execution.
