The restaurant’s marketing strategy should include the business goals and have one integrated marketing plan for the restaurant’s success.
The marketing strategy should consider the market trends, new technology solutions and create the most ideal marketing mix in order to achieve the maximum profit potential and sustain the business.
The marketing strategy should be the foundation of a marketing plan.
Ghost kitchens are here to stay. With the covid pandemic, ghost/cloud/virtual kitchens as they’re known, are the hottest restaurant concept as we enter a post-pandemic world. In this article, we address the concept of ghost vs cloud vs virtual kitchens, why they’ve become so popular, and most importantly how to […]
SEO will be a crucial part of your restaurant’s website in the aftermath of the epidemic in 2022. Yet we see so many restaurant owners who haven’t invested the time or expertise into getting their website SEO sorted. And this can seriously limit how well your restaurant ranks on Google. […]
All it takes is some creative Facebook marketing ideas, and you can win the attention of your customer. A restaurant’s social media demographic typically consists of hungry consumers seeking out their next meal. Pair that with people’s tendency to buy from companies they see on social media and the need […]
How To Market A Restaurant – Effective Restaurant Marketing Ideas For Independent And Small Chain Operators As an independent or small chain restaurant owner you should know how to leverage the various online platforms to make your restaurant stand out among the competition and drive online sales. To get your […]
What is “growth hacking” for restaurants and why your restaurant need it now? These are tough times for the restaurant industry. Without a doubt, the pandemic has had an impact on customer perceptions of the eating experience. As a restaurant owner, you’re confronted with the challenge of remaining relevant in […]
The COVID pandemic has shattered the restaurant industry and operators are trying to pivot their business to survive. It is clear that online ordering, carry out and delivery is crucial for all restaurants, and this is where the digital marketing audit comes in. Now, more than ever is an imperative […]
Restaurant video marketing is now more critical than ever. With COVID-19, the challenge for restaurants today is building and nourishing customer relationships. These days connecting with one another may look different, but video marketing efforts allow consumers to still experience an emotional connection with brands. Currently, it is mostly the […]
It is important for you to understand the strengths and weakness of your business. A smart restaurant operator should be aware of the opportunities and threats facing the business. The SWOT analysis provide these insights for your restaurant. What is a SWOT Analysis? The SWOT analysis method is used by […]
Due to COVID-19, there is no denying that restaurants are struggling to stay afloat. As social distancing measures have increased, the use of online ordering and 3rd party apps like GrubHub and DoorDash has increased too. To keep up with your competitors, it is more important than ever for restaurants […]
Growing and scaling a restaurant successfully requires more than the ability to cook delicious in-demand dishes. Knowing how to effectively market to your target audience of locals is essential to truly make the most out of owning your very own eatery. Here are some strategies to help you decide where […]