Restaurant Marketing Case Study: Salerno’s Pizza

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About: Salerno’s Pizza – Bolingbrook, Chicago, Oak Park, Lyons Italian restaurant and pizzeria operating multiple locations in chicagoland area for the last 50 years.   Challenge: Salerno’s website and online ordering was not driving customers to the business. The business was not effectively engaging and attracting customers online inspite of it’s established brand reputation.   Marketing […]

groupon marketing strategy

Is Groupon Marketing The Right Strategy For Your Restaurant?

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One such form of digital marketing and a popular one is Groupon, the nationwide daily deals website where potential customers are introduced to your restaurant and given the opportunity to dine there at a reduced price. Knowing whether Groupon is right for your business or not depends on many variables: brand, average guest bill, food margins and other factors. com and sign up for our Digital360 Training Course (A Killer Digital Campaign to Boost Sales) and learn the ins and outs of adding Groupon and other deals marketing campaign to your restaurant marketing strategy. The information you learn will make you a Groupon expert in no time and enable you to use Groupon to help build your business now and in the future.

Run-Grow-Transform the Restaurant

Run-Grow-Transform Framework For Restaurant Success

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It doesn’t matter if you just opened your restaurant or you have been in business for many years, one thing that we recommend is an assessment using the Run-Grow-Transform (RGT) Framework for the Restaurant. This RGT framework helps to identify opportunities within your restaurant that can help the business excel and become successful. This also provides a basis […]

Digital marketing success

Understanding Business Capabilities Key to Restaurant Marketing Success

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It’s called restaurant capability mapping and it helps restaurant owners understand their own restaurant’s capabilities and how they can successfully integrate specific activities into their operations such as online ordering, home delivery, loyalty programs and more. An accurate inventory of a restaurant’s capabilities will enable the restaurant management team to move forward with whatever business goals they are trying to achieve. From daily operations, growing the restaurant business as a brand or transforming the restaurant to keep it current and in line with competitors, restaurant capability mapping is just as important a tool to a restaurant as their equipment, POS software or staff for that matter.