Rosatis overstock beef case study

The Problem:

On February 27th, 2018, Rosatis of Lakemoor faced a significant challenge: an overstock of beef that was at risk of spoiling. With the potential for substantial waste and financial loss, the restaurant needed a quick and effective solution to move their inventory before it went bad.

The Solution:

Run a special for $5 Beef Sandwich Just for Today!

The team at Rosatis of Lakemoor decided to run a limited-time special, offering their delicious beef sandwiches for just $5 each, but only for that day. This attractive price point was designed to draw in customers and quickly deplete the overstocked beef.

Result:

All beef sold by the end of the day.

The campaign was a resounding success. By the end of the day, Rosatis of Lakemoor had sold all the surplus beef, averting waste and turning a potential loss into a profitable day.

Marketing Execution:

To achieve these results, the restaurant leveraged a comprehensive multi-channel marketing campaign using their Restaurant Marketing Platform. Here’s how they did it:

1. Social Media: They quickly created engaging posts highlighting the $5 beef sandwich special, using eye-catching images and compelling copy to grab attention. These posts were shared across all their social media channels, including Facebook, Instagram, and Twitter.
2. Email: An email blast was sent to their subscriber list, informing regular customers of the special deal and encouraging them to visit the restaurant that day. The email included a strong call-to-action and a sense of urgency to drive immediate response.
3. Mobile: SMS alerts were sent to loyal customers who had opted in for mobile notifications. This direct communication ensured that the message reached customers on-the-go, making it easy for them to take advantage of the offer.
4. In-Store Promotions: In the restaurant, signage and point-of-sale materials were quickly updated to promote the special. Staff were briefed and motivated to upsell the $5 beef sandwich to every customer who walked in.

The entire marketing campaign was executed in less than 30 minutes, showcasing the efficiency and effectiveness of their Restaurant Marketing Platform. This swift action not only resolved the immediate problem but also demonstrated the power of a well-coordinated, multi-channel marketing strategy.

By acting quickly and utilizing multiple marketing channels, Rosatis of Lakemoor turned a potential crisis into a day of record sales, proving that even a small window of opportunity can lead to significant results with the right approach.

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