Today, more people use their mobile devices to order from restaurants than any other local business. This means to stay competitive, restaurants must have a strong mobile presence that not only reaches out to potential new customers, but helps engage and drive repeat business with loyal customers that are on the go. How […]
When microsites are all the rage and being touted as the being creative, providing quality information and driving higher engagement with the target audience, how is it possible it can be a nuisance, especially a big one for restaurants. What are microsites? A microsite or sometimes referred to as minisite is a […]
Can social media get a positive return on investment (ROI) for the restaurant? YES, social media can produce a healthy ROI. BUT, not always. As any form of marketing, it depends on many factors. The most important factor is the target audience we are trying to reach, engage with and ultimately turn […]
Anyone that uses Twitter already knows that Twitter recently launched the live streaming app Periscope for iPhone and announced that there is already an Android version in the works. What does this mean for the restaurant industry? A lot, but we will get to that in a minute.
In the world of restaurant deal marketing, having a Groupon marketing plan is one of the best ways to target consumers who have a variety of options, thanks to digital marketing. However, it is natural to wonder if these Groupons make the most business sense. When it comes to restaurant […]
One such form of digital marketing and a popular one is Groupon, the nationwide daily deals website where potential customers are introduced to your restaurant and given the opportunity to dine there at a reduced price. Knowing whether Groupon is right for your business or not depends on many variables: brand, average guest bill, food margins and other factors. com and sign up for our Digital360 Training Course (A Killer Digital Campaign to Boost Sales) and learn the ins and outs of adding Groupon and other deals marketing campaign to your restaurant marketing strategy. The information you learn will make you a Groupon expert in no time and enable you to use Groupon to help build your business now and in the future.
It doesn’t matter if you just opened your restaurant or you have been in business for many years, one thing that we recommend is an assessment using the Run-Grow-Transform (RGT) Framework for the Restaurant. This RGT framework helps to identify opportunities within your restaurant that can help the business excel and become successful. […]
It’s called restaurant capability mapping and it helps restaurant owners understand their own restaurant’s capabilities and how they can successfully integrate specific activities into their operations such as online ordering, home delivery, loyalty programs and more. An accurate inventory of a restaurant’s capabilities will enable the restaurant management team to move forward with whatever business goals they are trying to achieve. From daily operations, growing the restaurant business as a brand or transforming the restaurant to keep it current and in line with competitors, restaurant capability mapping is just as important a tool to a restaurant as their equipment, POS software or staff for that matter.
What is  a Business Capability Assessment? And more importantly, when and why do I need one for my restaurant? A Business Capability defines the business’s capacity to successfully perform a unique business activity such as taking orders via the web,  home delivery, loyalty program, etc for a restaurant.
We see this happen very often, an older restaurant will try to think out of the box to stay relevant in our ever changing industry and they end up creating a hodge-podge of ideas that don’t seem to work. They have the right idea, just not the execution.
