Today, more people use their mobile devices to order from restaurants than any other local business. This means to stay competitive, restaurants must have a strong mobile presence that not only reaches out to potential new customers, but helps engage and drive repeat business with loyal customers that are on the go. How many times have customers called a […]
When microsites are all the rage and being touted as the being creative, providing quality information and driving higher engagement with the target audience, how is it possible it can be a nuisance, especially a big one for restaurants. What are microsites? A microsite or sometimes referred to as minisite is a separate website with one or few pages […]
Content marketing is one of the most effective methods available for restaurants to connect, engage and build trust with their customers. Consumers are bombarded with irrelevant amount of messages today in all channels, be it direct mail, email or social media. It is important to differentiate your restaurant to make the business stand out. Content marketing is how […]
Can social media get a positive return on investment (ROI) for the restaurant? YES, social media can produce a healthy ROI. BUT, not always. As any form of marketing, it depends on many factors. The most important factor is the target audience we are trying to reach, engage with and ultimately turn them to dining customers. In this […]
With the holiday season approaching, restaurants are looking for holiday marketing ideas for their businesses to take advantage of the increase of customers. You want customers to know about your business and what you have to offer by making them feel welcome and invited. You want to “be found” by customers looking for places to dine this holiday […]
Anyone that uses Twitter already knows that Twitter recently launched the live streaming app Periscope for iPhone and announced that there is already an Android version in the works. What does this mean for the restaurant industry? A lot, but we will get to that in a minute.
In the world of restaurant deal marketing, having a Groupon marketing plan is one of the best ways to target consumers who have a variety of options, thanks to digital marketing. However, it is natural to wonder if these Groupons make the most business sense. When it comes to restaurant Groupon promotions, not every restaurant […]
Restaurants need to learn how to deal with bad restaurant reviews effectively. Here is why? People try out new restaurants all the time. Before trying out a new restaurant, they decide whether or not it is worth eating at. In order to determine whether or not they should eat at a specific restaurant, they go online […]
Many restaurants do not have a website at all but instead rely on their Facebook engagement as their point of online engagement and their primary online presence for their customers. Others have a website that is very static, having basic business details such as location, hours and menu information. If Facebook is your chief means of restaurant […]
One such form of digital marketing and a popular one is Groupon, the nationwide daily deals website where potential customers are introduced to your restaurant and given the opportunity to dine there at a reduced price. Knowing whether Groupon is right for your business or not depends on many variables: brand, average guest bill, food margins and other factors. com and sign up for our Digital360 Training Course (A Killer Digital Campaign to Boost Sales) and learn the ins and outs of adding Groupon and other deals marketing campaign to your restaurant marketing strategy. The information you learn will make you a Groupon expert in no time and enable you to use Groupon to help build your business now and in the future.