Restaurant Menu Design Guide – Create the Perfect Restaurant Menu in 2022

Restaurant Menu Design Guide

Creating a fantastic restaurant menu design can help you improve client satisfaction and boost revenue.

The restaurant industry has changed dramatically in recent years. The rise of fast-food chains and other casual dining options has made it difficult for restaurants to stand out among the crowd.

But that doesn’t mean you should give up on creating a unique experience for your guests. Here are some tips to help you create a successful restaurant menu design.

 

The Importance Of Effective Menu Design

One of the first things people notice when they enter a restaurant is its menu. It’s one of the few places where customers can see exactly what they’re going to eat before they order. So, it’s essential that your menu design is attractive and easy to read.

How To Create A Great  Menu Design

There are several ways to make sure your restaurant menu design is effective. First, you should use a font size that’s large enough so that customers can easily read the text. Next, you need to ensure that the words are spaced correctly. You also want to avoid using too much white space between items on the menu. Finally, you should keep the number of items on each line to a minimum.

Why You Need To Have An Effective Restaurant Menu

If you’re looking to improve your restaurant menu design, there are some things you should consider. First, you should choose a font that’s easy to read. Second, you should try to keep the number of items per line to a minimum. Third, you should ensure that the spacing between items is consistent. And finally, you should avoid having too much white space between them.

Tips For Creating A Great Menu !

There are several ways to make sure your restaurant menu design is successful. First, you need to decide whether you want to use a traditional or modern style. Traditional restaurants tend to use more classic fonts, while modern restaurants often use bolder fonts. Next, you should think about how you want people to interact with your menu. Do you want them to browse through it at leisure, or would you prefer that they order right away? Finally, you should also consider the colors you will use. Will you go for a bright color scheme, or something more subdued?

 

The following are five menu design blunders to avoid:

For your menu page, create a printable PDF.

Search engines will be “blind” to your menu if you upload a PDF file. As a result, you’ll miss out on traffic that you could have ranked for. A downloading document also implies you’re sending your customers off your website, which raises your bounce rate.

Making a menu without any keywords

Even as you concentrate on producing an appealing menu, keep in mind that without SEO, your efforts will go unnoticed. Keywords that your ideal clients use to find restaurants like yours should be included on your menu. This means that keyword research is essential for driving traffic to your menu’s homepage, so don’t skimp on it.

You haven’t included any images in your menu.

Even though you’ve probably heard it a million times, a picture is worth a trillion words, many restaurant websites still construct menu designs without graphics. Because our attention spans are shortening as a result of the many distractions we face, developing a visually exciting menu can help keep your customers’ eyes on the tempting options.

A menu that doesn’t have a call to action

Always keep in mind that you want your customer’s experience to be as frictionless and painless as possible. If customers enjoy anything on your menu, make it so they don’t have to hunt for it elsewhere. In the long run, a call to action directly below your menu can significantly improve your menu’s conversion rate.

SEO Friendly Restaurant Menu Template

Now that you know what not to do when building a menu, here’s a simple template guide to use as a guide for your menu’s structure.

  • Step 1 

Add a title that has a high volume keywords

  • Step 2 

Add an Opening catchy sentence. Make sure to add your keyword here and a secondary keyword.

  • Step 3

Add images of your most popular breakfast dishes. Make sure your images have alt descriptions so google can “see” them and show them on the image search results. 

  • Step 4

Add Dietary options.

  • STEP 5

Add a call to action. Examples of easy calls to action you can copy. 

  • Make an order. 
  • Order breakfast. 
  • Make a reservation. 
  • Order a delivery

  • STEP 6

Follow the same steps for your lunch, dinner and drinks menu.

Restaurant menu design software

Richmenu is a powerful way to enrich your menu with dynamic content. With Richmenu your customers get to scan a QR code to view your restaurant menu and select dishes on their own devices.

In conclusion, creating a great restaurant menu design will increase sales and improve customer satisfaction.

For the busy restaurant owners who just have no time to follow these steps but still want to enjoy the results of a high ranking, high converting menu page our SEO experts and designer geeks are here to bring your ideas to life.

Contact us today!