Question 1

What does a restaurant marketing agency do?

Accepted Answer

An experienced full-service restaurant marketing agency develops a marketing mix that best aligns with business goals, creates a marketing plan, executes and optimizes the plan to realize the intended marketing outcomes. It provides web design, branding and marketing services including SEO, social media marketing, email marketing, mobile/SMS marketing, loyalty rewards programs and paid ads program.
Learn more about restaurant marketing mix

Question 2

Why do restaurants need digital marketing?

Accepted Answer

Restaurants need digital marketing to thrive in a competitive local marketplace. It has become a critical element to it's success. Using various digital marketing channels, restaurants can attract new customers, engage with existing customers and drive repeat visits and guest loyalty.
Read the beginner's guide to restaurant digital marketing

Question 3

How do I choose a restaurant marketing agency?

Accepted Answer

Choosing the right marketing agency for your restaurant begins with understanding your brand and determining your goals. Once you have your goals identified, start your search for a company that specializes for your brand and aligns with your goals. Do not go for a general purpose agency that serves a broad range of industries. Your due diligence process should include a demo, client list, case studies and referrals.

Question 4

How much does it cost to hire a marketing agency?

Accepted Answer

In small to mid tier regions, you can expect to pay anywhere from $75-$225 per hour blended rate for digital marketing services. Typically, a comprehensive digital marketing program ranges between $1,000 to $8,000 per month that include a range of services from SEO, social media, paid ads. It is best to stay away from marketing companies offering cheap services like $49, $99 per month, you get what you pay for.

Question 5

How do you create a marketing plan for a restaurant?

Accepted Answer

Start with a brainstorming session with the main stakeholders in your restaurant that includes owners, partners, chef, managers and key employees. Discuss your goals and determine when you want your brand to be short-term and long-term. Perform a SWOT analysis and capture the outcomes in a restaurant marketing plan. It is effective to have a restaurant marketing expert facilitate the process.