Category: Marketing Strategy
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Business Capability Assessment for Restaurants
What is a Business Capability Assessment? And more importantly, when and why do I need one for my restaurant? A Business Capability defines the business’s capacity to successfully perform a unique business activity such as taking orders via the web, home delivery, loyalty program, etc for a restaurant. Capabilities are the building blocks of the business that represent…
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Restaurant Trade Shows: Our List Of Must-Attend Events
Have you ever wondered how that competing restaurant always has the latest gadgets or the best ideas? We don’t have to tell you they’re no secret genius. But they are doing something you are not. They’re attending restaurant trade shows. Many restaurant owners write-off trade shows as a waste of time. They believe their restaurants…
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An Effective Groupon Marketing Plan For Restaurants
In the world of restaurant deal marketing, having a Groupon marketing plan is one of the best ways to target consumers who have a variety of options, thanks to digital marketing. However, it is natural to wonder if these Groupons make the most business sense. When it comes to restaurant Groupon promotions, not every restaurant…
