Effective email marketing with personalization, segmentation and relevant content to engage your restaurant’s guests ensures staying top of mind and leading to repeat visits.
Here at The Digital Restaurant, we think that restaurant email marketing is one of the most important yet misunderstood marketing tools that restaurateurs have at their disposal. Period. Email marketing is incredibly cost-effective, very personal and doesn’t rely on someone else’s platform. It is a way of communicating directly with […]
Key Elements of Your Comprehensive Marketing Plan All marketing efforts should be evaluated by the Return On Investment (ROI). This should include your investment of time and money and what you get for it. But there are other intangibles, such as how easy it is to implement and manage and […]
Are you trying to market your restaurant online, but do not have a big marketing budget? Do you believe in the old adage – it takes money to make money. Maybe you feel like you are out of luck being a small restaurant without a big budget compared to some of […]
Content marketing is one of the most effective methods available for restaurants to connect, engage and build trust with their customers. Consumers are bombarded with irrelevant amount of messages today in all channels, be it direct mail, email or social media. It is important to differentiate your restaurant to make the business stand […]