The restaurant website is one of the most important tool for branding, growing the business and engaging customers effectively. It is a critical part of the restaurant’s digital marketing plan. Does a restaurant need a website? Yes, absolutely. Almost half of the restaurants out there do not have a website or their website is outdated. Some have made […]
Key Elements of Your Comprehensive Email Marketing Strategies All marketing efforts should be evaluated by the Return On Investment (ROI). This should include your investment of time and money and what you get for it. But there are other intangibles, such as how easy it is to implement and manage and the ‘speed to marketplace.’ […]
When it comes to marketing, it’s important for business owners to know that their marketing plan will be effective and provide a good return on investment (ROI). But for franchise owners, marketing strategies put in place must keep in mind the unique business position of franchises. Here are a few tips for franchisees to consider […]
A good restaurant PR strategy is an essential part of a restaurant’s marketing plan for building its credibility and maintaining a good reputation. It allows the business owners and management to communicate essential information about the brand and thereby influence consumer behavior. With the rise in popularity of social media, there are several PR strategies […]
Growing and scaling a restaurant successfully requires more than the ability to cook delicious in-demand dishes. Knowing how to effectively market to your target audience of locals is essential to truly make the most out of owning your very own eatery. Here are some strategies to help you decide where to focus your marketing. Do […]
What age is considered Gen Z? Gen Z are those born between 1995 and 2015, who are currently from 4 yrs to 24 years old as of 2020. They are expected to make up 40 percent of consumers within the next decade. What does Gen Z mean for brands? Quite simply: This generation lives on […]
Effective Pizza Marketing Ideas for Independent Pizzeria and Small Chains Business Owners Although the overall numbers look good with pizza restaurants raking up sales over 46.3 billion in sales (1.33% increase over previous year), independent pizzerias are struggling a bit, per PMQ’s 2020 Pizza Power Report. The challenge for independent operators If you are the […]
When it comes to advertising for your restaurant, you can do it effectively through (a) Paid advertising, and/or (b) Organic advertising. Paid advertising or Pay-per-click (PPC) advertising as its name suggests involves spending running an ads campaign. The restaurant who is the advertiser pays each time a user clicks on their online ads. Organic advertising […]
How to market a restaurant – Effective Restaurant Marketing Ideas for Independent and Small Chain Business Owners As an independent or small chain business owner you should know how to leverage the online landscape and be able to compete against other restaurants. It is crucial to have an efficient social media marketing strategy to get […]
Experts are predicting flat growth in the restaurant industry. In 2020, restaurants need to find new and cost-effective ways of getting more people through the door. That means restaurant marketing in 2020 will be about finding ways to get the most amount of people in for the least amount of money. It’s unlikely that there […]