Key Elements of Your Comprehensive 2019 Email Marketing Strategies All marketing efforts should be evaluated by the Return On Investment (ROI). This should include your investment of time and money and what you get for it. But there are other intangibles, such as how easy it is to implement and […]
We’ve spoken a lot recently about what a great restaurant website looks like and the need for restaurant websites to be mobile responsive. But that doesn’t mean just any website will do. I know that some restaurant owners, for instance, will have started Googling “restaurant website builders” after reading both […]
The restaurant website is one of the most important tool for branding, growing the business and engaging customers effectively. It is a critical part of the restaurant’s digital marketing plan.  Does a restaurant need a website? Yes, absolutely. Almost half of the restaurants out there do not have a website or their […]
Search engine optimization has gone from a service that was a website development add-on to the foundation of an online marketing plan. SEO is how your site and other digital assets get found online when a user inputs related keywords into a search engine. Local SEO is a more targeted […]
Looking for the best ideas on restaurant social media campaigns? Last week we posted our Beginner’s Guide to Social Media for Restaurants in 2018. If you haven’t seen it yet, go check it out! In it, we broke down the key social media platforms for restaurant owners to leverage and […]
One of the hardest things for any company to do is to build up their brand. The benefits of making yourself stand out from the crowd as a unique brand are almost endless. A brand name allows you a certain amount of clout, and it can lead to huge growth. […]
Here at The Digital Restaurant, we think that restaurant email marketing is one of the most important yet misunderstood marketing tools that restaurateurs have at their disposal. Period. Email marketing is incredibly cost-effective, very personal and doesn’t rely on someone else’s platform. It is a way of communicating directly with […]
When 3rd-party food delivery apps such as Grubhub, Ubereats, Doordash, Delivery.com, Postmates, Eat24, etc. came along, they looked like a gift to the restaurant industry. For just a small transaction fee, restaurants would be able to acquire and fulfill online orders from customers across the city – an additional source […]
Local SEO is an important part of any restaurant’s digital marketing strategy. But it is even more important for restaurant chains or local restaurants with more than one location. Proximity is one of the most important ranking factors in local search according to Moz’s 2018 Local Search Ranking Factors report. […]
Updated: March 28, 2019 Now that March is coming to a close, we say goodbye to many things; the end of the snowy days, St. Patrick’s Day and all of its festivities, the first day of Spring and, of course, Q1. This year’s Q1 brought more of the same in […]