holiday marketing ideas

7 Holiday Marketing Ideas For Restaurants

Posted on Leave a commentPosted in Restaurant Marketing

With the holiday season approaching, restaurants are looking for holiday marketing ideas for their businesses to take advantage of the increase of customers. You want customers to know about your business and what you have to offer by making them feel welcome and invited. You want to “be found” by customers looking for places to dine this holiday […]

restaurant website design ideas

5 Must-Have Features For Every Restaurant Website

Posted on 8 CommentsPosted in Restaurant Web Design

Last updated: May 1, 2016: The restaurant website is one of the most important tool for branding, growing the business and engaging customers effectively. It is a critical part of the restaurant’s digital marketing plan.   Does a restaurant need a website? Yes, absolutely. Almost half of the restaurants out there do not have a website or their website […]

facebook engagement

7 Ways to Increase Facebook Engagement for Restaurants

Posted on 4 CommentsPosted in Restaurant Marketing

Many restaurants do not have a website at all but instead rely on their Facebook engagement as their point of online engagement and their primary online presence for their customers. Others have a website that is very static, having basic business details such as location, hours and menu information. If Facebook is your chief means of restaurant […]

groupon marketing strategy

Is Groupon Marketing The Right Strategy For Your Restaurant?

Posted on Leave a commentPosted in Marketing Strategy

One such form of digital marketing and a popular one is Groupon, the nationwide daily deals website where potential customers are introduced to your restaurant and given the opportunity to dine there at a reduced price. Knowing whether Groupon is right for your business or not depends on many variables: brand, average guest bill, food margins and other factors. com and sign up for our Digital360 Training Course (A Killer Digital Campaign to Boost Sales) and learn the ins and outs of adding Groupon and other deals marketing campaign to your restaurant marketing strategy. The information you learn will make you a Groupon expert in no time and enable you to use Groupon to help build your business now and in the future.

Run-Grow-Transform the Restaurant

Run-Grow-Transform Framework For Restaurant Success

Posted on Leave a commentPosted in Marketing Strategy

It doesn’t matter if you just opened your restaurant or you have been in business for many years, one thing that we recommend is an assessment using the Run-Grow-Transform (RGT) Framework for the Restaurant. This RGT framework helps to identify opportunities within your restaurant that can help the business excel and become successful. This also provides a basis […]

Digital marketing success

Understanding Business Capabilities Key to Restaurant Marketing Success

Posted on Leave a commentPosted in Marketing Strategy

It’s called restaurant capability mapping and it helps restaurant owners understand their own restaurant’s capabilities and how they can successfully integrate specific activities into their operations such as online ordering, home delivery, loyalty programs and more. An accurate inventory of a restaurant’s capabilities will enable the restaurant management team to move forward with whatever business goals they are trying to achieve. From daily operations, growing the restaurant business as a brand or transforming the restaurant to keep it current and in line with competitors, restaurant capability mapping is just as important a tool to a restaurant as their equipment, POS software or staff for that matter.