2020 was a rough year for everyone, but for the restaurant business, the pandemic was particularly devastating. If there’s anything that the year 2020 has taught operators is that marketing their business online is an absolute must! One of the tools that we highly recommend for restaurant operators is Instagram. […]
A good restaurant PR strategy is an essential part of a restaurant’s marketing plan for building its credibility and maintaining a good reputation. It allows the business owners and management to communicate essential information about the brand and thereby influence consumer behavior. With the rise in popularity of social media, […]
The restaurant website is critical in a pandemic affected world – one of the most important tool for branding, growing the business and engaging customers effectively. It is a critical part of the restaurant’s digital marketing plan. Does a restaurant need a website? Yes, absolutely. Almost half of the […]
What age is considered Gen Z? Gen Z are those born between 1995 and 2015, who are currently from 5 yrs to 25 years old as of 2021. They are expected to make up 40 percent of consumers within the next decade. What does Gen Z mean for brands? Quite […]
Effective Pizza Marketing Ideas for Independent Pizzeria and Small Chains Business Owners In spite of a pandemic affected economy past year, sales for independent pizzerias actually went up by 0.58%, per PMQ’s 2021 Pizza Power Report. With dine-in shut down across the country, consumers sought out pizza carryout and home […]
When it comes to advertising for your restaurant, you can do it effectively through (a) Paid advertising, and/or (b) Organic advertising. Paid advertising or Pay-per-click (PPC) advertising as its name suggests involves spending running an ads campaign. The restaurant who is the advertiser pays each time a user clicks on […]
How to market a restaurant – Effective Restaurant Marketing Ideas for Independent and Small Chain Business Owners As an independent or small chain business owner you should know how to leverage the online platform to make your business visibility and stand out. It is crucial to have an efficient social […]
As the ever-evolving situation of COVID-19 persists throughout America and states figure out how to re-open businesses effectively, knowing how to market your restaurant for the rest of year is vital. In spite of the uncertainty, restaurants must engage and communicate with their customers effectively. A lot has changed how […]
As uncertainty still permeates the air across that nation and restaurants are still finding ways to recover from the major blow from Covid, digital marketing has become essential for the food and hospitality industry. January is a traditionally slow month for restaurants. We see a lot of restaurant owners and […]
What is growth marketing and why your restaurant needs it now? These are tough times for the restaurant industry. Without a question, it has affected the consumer confidence in the way they see the dining experience. As a restaurant operator, you are faced with the dilemma of staying relevant and serving […]