Here is a marketing wake up call before we discuss restaurant email marketing strategies to boost ROI from marketing efforts: Half of today’s restaurants do not have a website. Of the rest, who have a website, the majority have not kept it current and relevant. Many restaurants are relying on Facebook as their only digital presence. Very […]
In the world of restaurant deal marketing, having a Groupon marketing plan is one of the best ways to target consumers who have a variety of options, thanks to digital marketing. However, it is natural to wonder if these Groupons make the most business sense. When it comes to restaurant Groupon promotions, not every restaurant […]
Restaurants need to learn how to deal with bad restaurant reviews effectively. Here is why? People try out new restaurants all the time. Before trying out a new restaurant, they decide whether or not it is worth eating at. In order to determine whether or not they should eat at a specific restaurant, they go online […]
Last updated: May 1, 2016: The restaurant website is one of the most important tool for branding, growing the business and engaging customers effectively. It is a critical part of the restaurant’s digital marketing plan. Does a restaurant need a website? Yes, absolutely. Almost half of the restaurants out there do not have a website or their website […]
Many restaurants do not have a website at all, but instead rely on their Facebook engagement as their point of online engagement and their primary online presence for their customers. Others have a website that is very static, having basic business details such as location, hours and menu information. If Facebook is your chief means of restaurant […]
One such form of digital marketing and a popular one is Groupon, the nationwide daily deals website where potential customers are introduced to your restaurant and given the opportunity to dine there at a reduced price. Knowing whether Groupon is right for your business or not depends on many variables: brand, average guest bill, food margins and other factors. com and sign up for our Digital360 Training Course (A Killer Digital Campaign to Boost Sales) and learn the ins and outs of adding Groupon and other deals marketing campaign to your restaurant marketing strategy. The information you learn will make you a Groupon expert in no time and enable you to use Groupon to help build your business now and in the future.
It doesn’t matter if you just opened your restaurant or you have been in business for many years, one thing that we recommend is an assessment using the Run-Grow-Transform (RGT) Framework for the Restaurant. This RGT framework helps to identify opportunities within your restaurant that can help the business excel and become successful. This also provides a basis […]
It’s called restaurant capability mapping and it helps restaurant owners understand their own restaurant’s capabilities and how they can successfully integrate specific activities into their operations such as online ordering, home delivery, loyalty programs and more. An accurate inventory of a restaurant’s capabilities will enable the restaurant management team to move forward with whatever business goals they are trying to achieve. From daily operations, growing the restaurant business as a brand or transforming the restaurant to keep it current and in line with competitors, restaurant capability mapping is just as important a tool to a restaurant as their equipment, POS software or staff for that matter.
What is a Business Capability Assessment? And more importantly, when and why do I need one for my restaurant? A Business Capability defines the business’s capacity to successfully perform a unique business activity such as taking orders via the web, home delivery, loyalty program, etc for a restaurant.
We see this happen very often, an older restaurant will try to think out of the box to stay relevant in our ever changing industry and they end up creating a hodge-podge of ideas that don’t seem to work. They have the right idea, just not the execution.