Category: Restaurant Marketing
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Restaurant Marketing Mix: The Operator’s Guide
In today’s rapidly evolving restaurant industry, mastering the marketing mix tailored to your specific independent restaurant or brand is not just beneficial—it’s essential for survival and success. The ongoing shifts brought by the pandemic have intensified competition, making the marketplace a battleground for both local eateries and large chains. Regularly revisiting and optimizing your restaurant’s…
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Launch Marketing Plan: How to Market a New Restaurant
Marketing Plan For New Restaurant Launch Opening a new restaurant is an exhilarating journey filled with endless possibilities, from crafting a unique menu to designing a captivating ambiance. However, one of the most critical elements for ensuring your restaurant’s success is an effective marketing strategy. In today’s competitive food industry, simply having great food and…
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Growth Hacking For Restaurants
What is “growth hacking” and why your restaurant needs it? These are tough times for the restaurant industry. Without a doubt, the pandemic has had an impact on customer perceptions of the eating experience. As a restaurant owner, you’re confronted with the challenge of remaining relevant in this new world while also serving your community.…
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How You Can Promote Your Restaurant On Facebook
As Mark Zuckerberg announced a new change to Facebook’s algorithm, restaurants are going to find that Facebook is an even harder beast to tame. Promoting your restaurant with the new Facebook algorithm changes could be tough. But don’t think that the time you have invested growing your restaurant’s following on Facebook is wasted. In this…
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Ghost Kitchen Ideas For Restaurants: A Marketing Guide
Ghost kitchens are here to stay. With the covid pandemic, ghost/cloud/virtual kitchens as they’re known, are the hottest restaurant concept as we enter a post-pandemic world. In this article, we address the concept of ghost vs cloud vs virtual kitchens, why they’ve become so popular, and most importantly how to market this new concept. The…
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Restaurant Email Marketing: A Complete Guide
Here at The Digital Restaurant, we think that restaurant email marketing is one of the most important yet misunderstood marketing tools that restaurateurs have at their disposal. Period. Email marketing is incredibly cost-effective, very personal and doesn’t rely on someone else’s platform. It is a way of communicating directly with your customers and provides you…
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Why 3rd-Party Delivery Platforms Are Problematic For Restaurants
When 3rd-party food delivery apps such as Grubhub, Ubereats, Doordash, Delivery.com, Postmates, Eat24, etc. came along, they looked like a gift to the restaurant industry. For just a small transaction fee, restaurants would be able to acquire and fulfill online orders from customers across the city – an additional source of revenue for the restaurant.…
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How to Handle Negative Restaurant Reviews Effectively
Restaurants must learn how to properly deal with negative restaurant reviews. Here is why ? People try out different places on a regular basis. Before giving a new restaurant a try, they assess whether it is worth visiting. They go online to look for basic information like location, hours, and menus before reading restaurant reviews…
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Google 101: Analytics, Search Console & Google Business
Having a new restaurant website is little like having a brand new restaurant. It might be amazing, but no one will know about it if you don’t market it properly. It all starts with Google. After all, if your website can’t be found on Google what’s the point in having it at all. The good…
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3 Awesome Strategies To Kickstart Your Restaurant Marketing
Experts are predicting flat growth in the restaurant industry. In 2024, restaurants need to find new and cost-effective ways of getting more people through the door. That means restaurant marketing in 2022 will be about finding ways to get the most amount of people in for the least amount of money. It’s unlikely that there…
