Restaurant marketing strategies and innovative ideas to attract, engage and retain restaurant customers.
The restaurant marketing campaigns should results in increase in guest engagement and ultimately grow revenue for the business.
Key Elements of Your Comprehensive 2019 Email Marketing Strategies All marketing efforts should be evaluated by the Return On Investment (ROI). This should include your investment of time and money and what you get for it. But there are other intangibles, such as how easy it is to implement and […]
Here at The Digital Restaurant, we think that restaurant email marketing is one of the most important yet misunderstood marketing tools that restaurateurs have at their disposal. Period. Email marketing is incredibly cost-effective, very personal and doesn’t rely on someone else’s platform. It is a way of communicating directly with […]
When 3rd-party food delivery apps such as Grubhub, Ubereats, Doordash, Delivery.com, Postmates, Eat24, etc. came along, they looked like a gift to the restaurant industry. For just a small transaction fee, restaurants would be able to acquire and fulfill online orders from customers across the city – an additional source […]
Local SEO is an important part of any restaurant’s digital marketing strategy. But it is even more important for restaurant chains or local restaurants with more than one location. Proximity is one of the most important ranking factors in local search according to Moz’s 2018 Local Search Ranking Factors report. […]
Updated: March 28, 2019 Now that March is coming to a close, we say goodbye to many things; the end of the snowy days, St. Patrick’s Day and all of its festivities, the first day of Spring and, of course, Q1. This year’s Q1 brought more of the same in […]
Understanding the restaurant marketing mix and having a model optimized for your restaurant is critical to an effective marketing system and the key to success when it comes to restaurant profits and staying competitive. The marketplace is fiercely competitive for restaurants and pizzerias with local competition and big-chain presence. It […]
Experts are predicting flat growth in the restaurant industry. In 2018, restaurants need to find new and cost-effective ways of getting more people through the door. That means restaurant marketing in 2018 will be about finding ways to get the most amount of people in for the least amount of […]
January is a traditionally slow month for restaurants. We see a lot of restaurant owners and managers scrabbling around for January Restaurant Marketing Ideas to squeeze every bit of profit from the first month of the year. If you’re looking for marketing ideas for January that are proven to get […]
Have you ever searched for restaurants in your area and got annoyed that your own restaurant isn’t showing up. It could be because your restaurant doesn’t have enough citations. If you’re looking to improve your restaurant’s local SEO authority with more and better quality citations, you’ve come to the right […]
The New Year is a notoriously difficult time for restaurants. After a blow out festive period, many restaurant owners find they are forced into tightening their belts as New Year health kicks take their toll on profits. But January doesn’t have to be a miserable time for restaurants. By giving customers a […]