Restaurant marketing strategies and innovative ideas to attract, engage and retain restaurant customers.
The restaurant marketing campaigns should results in increase in guest engagement and ultimately grow revenue for the business.
Contactless menu is one major way restaurants can pivot during the COVID pandemic to adopt the idea of contactless dining to provide a safe option for guests. It makes dining safer and efficient, while still maintaining the overall restaurant experience. In this article, we will explain what a contactless menu […]
Multimedia messaging service (or MMS for short) is the sister of short messaging service (SMS). Many companies are familiar with SMS, however MMS is reaching new heights and changing the mobile marketing game. In this article we will give a breakdown of the differences between the two, and share how […]
It can be difficult trying to get people to branch out and try a new product. As much as we say we love adventure, human beings crave consistency. However, here are a couple of ways that you can encourage your customers to try something new. Emphasize the Benefits First of […]
Due to COVID-19, there is no denying that restaurants are struggling to stay afloat. As social distancing measures have increased, the use of online ordering and 3rd party apps like GrubHub and DoorDash has increased too. To keep up with your competitors, it is more important than ever for restaurants […]
Key Elements of Your Comprehensive Email Marketing Strategies All marketing efforts should be evaluated by the Return On Investment (ROI). This should include your investment of time and money and what you get for it. But there are other intangibles, such as how easy it is to implement and manage […]
When it comes to marketing, it’s important for business owners to know that their marketing plan will be effective and provide a good return on investment (ROI). But for franchise owners, marketing strategies put in place must keep in mind the unique business position of franchises. Here are a few […]
A good restaurant PR strategy is an essential part of a restaurant’s marketing plan for building its credibility and maintaining a good reputation. It allows the business owners and management to communicate essential information about the brand and thereby influence consumer behavior. With the rise in popularity of social media, […]
What age is considered Gen Z? Gen Z are those born between 1995 and 2015, who are currently from 4 yrs to 24 years old as of 2020. They are expected to make up 40 percent of consumers within the next decade. What does Gen Z mean for brands? Quite […]
When it comes to advertising for your restaurant, you can do it effectively through (a) Paid advertising, and/or (b) Organic advertising. Paid advertising or Pay-per-click (PPC) advertising as its name suggests involves spending running an ads campaign. The restaurant who is the advertiser pays each time a user clicks on […]