Category: Marketing Strategy
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Restaurant Marketing Case Study: Salerno’s Pizza
ABOUT: Since 1966, Salerno’s Restaurant prides itself on quality Italian dishes made with the freshest ingredients. For over 50+ years, our customers enjoy the dining experience in our family-operated restaurants and never go home hungry. Salerno’s Pizza operates multiple locations in the Chicagoland area, at Bolingbrook, Chicago, Oak Park and Lyons. CHALLENGES: Here were the…
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Boost Your Local SEO With These 3 Smart Moves
Search engine optimization has gone from a service that was a website development add-on to the foundation of an online marketing plan. SEO is how your site and other digital assets get found online when a user inputs related keywords into a search engine. Local SEO is a more targeted version. If you have only…
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How To Do A SWOT Analysis For Restaurants
It is important for you to understand the strengths and weakness of your business. A smart restaurant operator should be aware of the opportunities and threats facing the business. The SWOT analysis provide these insights for your restaurant. What is a SWOT Analysis? The SWOT analysis method is used by restaurants to evaluate their performance…
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3 Strategies to Promote Restaurant Brand Recognition
One of the hardest things for any company to do is to build up their brand. The benefits of making yourself stand out from the crowd as a unique brand are almost endless. A brand name allows you a certain amount of clout, and it can lead to huge growth. If you’ve been struggling with…
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How to Cross-Post Food Photos on Facebook, Instagram and Twitter
You know you want to frequently post those amazing images of food and the restaurant to various social networks to stay on top of your customer’s minds and engage with them. But you have a restaurant to operate and have very limited time to manage posting photos to multiple social networks. What you need is a…
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How to Create a Positive Image of Your Restaurant
Due to COVID-19, there is no denying that restaurants are struggling to stay afloat. As social distancing measures have increased, the use of online ordering and 3rd party apps like GrubHub and DoorDash has increased too. To keep up with your competitors, it is more important than ever for restaurants to create the most positive…
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Create A Kick-Ass Restaurant Marketing Plan In Just 6 Weeks
Do you have a restaurant marketing plan? Or are you just posting on social media and buying newspaper ads at random? Without a structured plan, making marketing work is going to be challenging. A restaurant marketing plan doesn’t have to be tedious, dull, or time-consuming. However, it does need to be set in stone; otherwise,…
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Digital Marketing Audit: A Complete Guide For Restaurants
AIIn today’s digital age, having a strong online presence is crucial for the success of any business, including restaurants. With the vast amount of online platforms and marketing strategies available, it can be overwhelming to determine which ones will be the most effective for your restaurant. That’s where a comprehensive restaurant digital marketing audit comes…
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How To Bounce Back After a Bad Health Inspection
Talk to any restaurant owner or manager, and they’ll tell you their number one fear is receiving a failing grade after a health inspection. Such a failing grade doesn’t just slow down business—it can potentially lead to permanent closure. Unfortunately, this is a reality for many. To help navigate this challenging situation, here are some…
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Is Groupon Marketing The Right Strategy For Your Restaurant?
One such form of digital marketing and a popular one is Groupon, the nationwide daily deals website where potential customers are introduced to your restaurant and given the opportunity to dine there at a reduced price. Knowing whether Groupon is right for your business or not depends on many variables: brand, average guest bill, food…
